The Importance of Hiring Human Resources Writers
Online marketing is a competitive business. It is the primary way most brands promote themselves. Staking your claim as a thought leader in the human resources space isn't as simple as churning out as much content as possible. To stand out from competitors, it's essential to develop insightful, authentic HR content. The strategy starts with tapping the best writer to compose your initial drafts and work with you through to project completion.
Why hire a Human Resources writer?
Professional human resource writers bring depth to your content. Your website, blog posts, social media, and email newsletters address issues relevant to your audience. That reflects positively on your brand. After all, your audience knows the difference between a seasoned, knowledgeable voice and fluff. It is a powerful voice that converts prospects, not one that merely populates pages with empty words.
An HR writer crafts paragraphs from an experienced perspective. They suggest topics, angles, and details that elevate your materials from filler text to value-based content. From employer advice on how to deal with office conflicts, to employee support as they navigate the world of work, an HR writer knows how to develop a strong approach.
The benefits of hiring a Human Resources freelance writer
So a human resource writer brings trustworthiness to your content. That impresses your target audience. As a result, you'll experience better conversion -- that's the marketing term for people taking action once they learn about your business. They may sign up for a free demo, add their name to your mailing list, or make a purchase, depending on where they are in the sales funnel.
An HR writer's content is impressive and convincing. It also improves your search engine optimization (SEO), which makes it easier for your audience to find you. That's because search engines know that what you say on your website matters. One of the major factors in better SEO is high-quality content. Relying on in-house expertise is one way to accomplish this, but professional HR writers are hard to come by, and you may not have the need to hire one full-time.
Finding a Human Resources writer on Scripted
That's where Scripted comes in. The platform is easy to use, offering self-serve or managed options. The highly vetted, professional human resource writers develop timely, superior content according to your timeline.
With Scripted, you can solicit ideas from HR writers, work with a project manager to assess and develop those ideas, and stick to a content schedule that elevates the face of your brand. Scripted is flexible, allowing you to increase or decrease your content orders as needed -- working on a per-piece or per-project basis.
Want to learn more? Talk to a Scripted representative today to get started.
Frequently Asked Questions About Hiring Writers
A human resources writer will often bring a certain level of expertise to the table. The rate you pay will depend on many factors, including the type of content you require and the overall scope of work. A beginner writer will charge less than an expert. However, like anything, you get what you pay for. It's best to invest in quality content from the start. This will result in a greater return on your investment. On average, expect to pay around $0.08 to $0.10 per word.
To hire a human resources writer, you need to first decide what it is you're looking for. Someone who has worked in human resources? Someone who has excellent research skills? Someone who has a lot of personality? Once you know what you're looking for, partner with a content marketing agency to streamline the hiring process. When you're able to directly hire a human resources writer on a reputable platform, this will have you an immense amount of time, allowing you to boost productivity and efficiency.
What you look for in a human resources writer will depend on your brand and your content marketing goals. At the very least, an ideal candidate will showcase knowledge of the human resources industry, have HR experience, or showcase strong research skills. While a background in human resources is important, it is one's writing skills that you should be most mindful of, as well as what a writer can bring to the table in terms of your content marketing objectives (i.e. your SEO strategy).
When you partner with a human resources writer, you will benefit in the following ways:
- You'll obtain quality content — the type of content that converts
- You will increase loyalty among your audience
- As you continue to publish high-quality content, you will increase traffic to your site
Professional freelance writers are often highly versatile. Although they typically specialize in one or two industries, they can create a wide spectrum of content. Whether you are in need of a white paper or blog posts, newsletters or web content, an experienced human resources writer will work with you to deliver quality content across many channels.
What Do You Get On Scripted?
Any Content Type
- Blog Posts
- Press Releases
- Social Media Posts
- Product Descriptions
Real, Vetted Writers
- User Reviews & Success Metrics
- Browse Writing Samples By Topic
- Writers Pitch Blog Ideas
- 24-hour Turnaround Available
- 100% Original Content
- User-friendly Ordering
- Instant Start Projects
- Content Promotion Strategy
Browse Our Top Human Resources Writers
Search top human resources writers to write high-quality content for the human resources industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Read Sample Human Resources Blog Posts
The best way to find the perfect human resources content writer for your business is to read writing samples they have published in the past. All Scripted writers offer writing samples to potential clients to showcase their talent and experience. Check out these blog posts from a few of our human resources writers: