Facebook is where many of your customers are, and they'd love to engage with you, share your content and get the word out about your business. But first, you have to give them the opportunity to do those kinds of things. That's where Facebook posts come in. They can tease a blog post on your website and link to the post, or they could be a riff on a funny meme going around.
You can pose questions to your followers, run contests or share photos of your work "behind the scenes." Facebook gives you a chance to expose your content to a larger audience and build a community of loyal customers.