Marking to the right people
Discovering the platforms your audience and ideal customers hang out at online is tricky. No matter how defined your customer personas are. With such an abundance of websites, platforms, and content on the web, there are 600 million to be exact; tracking down the right people to publish and promote your content too often leaves you lost in a sea of never-ending content.
Expand your content's lifespan
Unfortunately, the vast majority of content on the web is never read. Let that sink in. Imagine spending valuable time and resources only for no one to read it. Many content marketers post their blog posts or articles, sit back and watch the clicks and conversions come in. Only nothing happens. In 2023, posting and forgetting won't cut it. Successfully expanding your content and getting in front of as many of the right people as possible starts the moment you publish. Sharing old content on social media, creating related videos, answering questions on forums, and giving old articles an SEO refresh all work wonders in expanding content lifespan.
Did you know you can significantly increase the life of your content by repurposing it? Repurposing simply means using blog posts or sections from it and turning them into a different type of content to be shared across various platforms . Let's say you have a blog post about content marketing trends, including statistics, case studies and how to meet the latest trends. You could use each section to create a massive amount of content. For example, why not turn the stats section into fun, infographics to post on social media, or create an informative video on the upcoming trends for your Youtube channel? There's no limit to what you can do when repurposing content. However, effectively repurposing content does come with it's challenges.