The Importance of Hiring Freelance Writers for Your Website
Today’s consumers rely on websites to help them decide how they will spend their money. They look for authoritative, trustworthy sites that make them feel confident. If you don’t have a professional website that inspires confidence in potential buyers, you will lose sales.
Hiring a freelance writer helps ensure that your website will attract visitors to your site. Once people visit your website, the expert content will convert them into paying customers and clients.
Why Hire a Freelance Writer?
Experienced, professional freelance writers can craft messages specifically for your target audience. By hiring a freelance writer, you do more than improve the quality of your content. You also get effective website pages, blog posts, email newsletters, and social media content that reaches the right people with powerful messages.
The Benefits of Hiring a Freelance Writer
Some experts say that developers create about 400 new websites every minute! Do you have a plan that will make you more competitive than other organizations?
Hiring a professional freelance writer makes it easier for you to get higher search engine rankings. Today’s freelance writers understand the importance of search engine optimization (SEO). They have experience:
Choosing keywords for your titles, headlines, subtitles, meta descriptions, and content.
Using the right percentage of keywords to attract search engine bots.
Linking to supportive pages that will help boost your site’s trustworthiness and ranking.
You can also improve your business’s outreach, content campaigns, and conversions by hiring freelancers who know how to:
Create emails with captivating subject lines and convincing CTAs that get more people to respond.
Write video scripts with engaging dialogue that will keep viewers watching.
Produce podcast scripts that use interesting topics and descriptive dialogue to attract a wider audience.
Make social media posts that people will want to share with their friends, family members, and colleagues.
When you hire a freelance writer, you don’t get stuck with a single employee who knows how to do a couple of things well. You gain access to hundreds of writers who specialize in diverse topics and media formats. Choosing a freelance writer gives you a better chance of success because you can get better results from every piece of content you produce.
Finding a Freelance Writer on Scripted
Scripted makes it easy for you to find the perfect writer for your next project. The Scripted platform has hundreds of professional writers with years of experience. You can search for writers with the expertise you want, browse their profiles, read their sample content, and hire the right person for the job.
Scripted’s platform doesn’t even force you to generate your own ideas. You can invite writers to pitch ideas to you. Accept the ones that you like and reject the ones that don’t appeal to you.
Using Scripted will also help you save money. Hiring an in-house writer means spending money on benefits as well as a salary. You even pay the employee when you don’t have any projects for them. With Scripted writers, you pay a straightforward price for each piece of content that you need.
Start your 30-day free trial with Scripted to see how well the service can work for you. Using your free trial is the best way to discover the benefits of hiring freelancer writers for your website.
Frequently Asked Questions About Hiring Writers
The time savings and reduced costs associated with hiring a freelance writer are definitely among the top benefits. A professional freelance writer will be able to take over any project you're working on, ultimately completing it in less time than an inexperienced writer and to a higher standard. Meanwhile, their expertise means they know exactly what to ask, streamlining communications and further reducing your time commitment.
The cost of a freelance writer can vary widely depending on their experience, niche specialties, and education. Most charge per word, with $0.10 to $0.15 being a fairly typical range. However, absolute beginner writers may start out charging just pennies per word while highly experienced writers who specialize in a certain industry or style (such as sales copy writers) can justify $1 per word or even more.
The whole idea behind outsourcing is to save yourself time, but it's well worth investing some of your time into the research and vetting process if you're hiring a freelance writer for the first time. Alternatively, you can save yourself that legwork by going through a content production company like Scripted that has already tested and pre-vetted writers for you. Still, you should always read proposals carefully, look at writers' profiles, and ask questions about relevant experience to determine who's the perfect fit.
Freelance writers can be found all over the web. Some have their own websites where you can work with them directly while most find clients through an open freelance service platform, such as Scripted. Others apply and get accepted into the closed platforms of content production companies where they may need an invitation or go through an interview process to qualify. Scripted is one example of a closed platform where writers must apply and be approved in order to gain access.
There are many traits to look for in a freelance writer, but perhaps the most important are research capabilities, responsiveness, communication skills, and an overall dedication to your niche and your project. Look for a writer that expresses interest, if not passion, in the topic at hand and ask questions to ascertain what exactly they think makes them the perfect fit. A great writer will be able to sell themselves and their skills based entirely on merit, without using ""discounts"" or other questionable tactics.
What Do You Get On Scripted?
Any Content Type
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Real, Vetted Writers
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Browse Our Top Freelance Writers
Search top freelance writers to write high-quality content for the freelance industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Kathy Adams is a writer and editor with more than 20 years of professional experience, winning several awards from the Associated Press for investigative journalism. Brand blogging (writing posts for your brand) is her specialty -- especially for home decor, home improvement and craft-related topics. She also ghostwrites content for authors and A-list music artists' websites and book projects. Kathy enjoys inspiring the best in others, whether that be through writing about creative, healthy and useful projects or about ways to find happiness through creative outlets such as music and writing. She also enjoys inspiring others to do what they can to help others, whether it involves organizing food and clothing drives or simply recognizing the best in one another.Customer Ratings:
I love to travel and immerse myself in different cultures. I have written Lifestyle and Travel pieces for travel and tours sites, e-commerce platforms, and offline businesses over the years. In addition, my Biology degree and training in Practical Nursing helps me write Healthcare and Sciences articles.Customer Ratings:
Sydney Chamberlain is a content writer specializing in informational, research-driven projects. When writing, she focuses on delivering insightful, valuable content with the goal of making measurable impacts for her clients and their brands. In her personal life, she's passionate about travel, wellness, and technology, and those interests often tie into her work. You can learn more about her at sydneychamberlain.com.Customer Ratings:
Fascinated by emerging technologies, Jeremy Hillpot uses his background in legal writing and technology to provide a unique perspective on a vast array of topics including enterprise technology, SQL, data science, SaaS applications, investment fraud, and the law.Customer Ratings:
Jennifer (J Lynn) Cameron is a full-time freelance writer and editor enjoying life in the Pacific Northwest. Writing professionally since 2010, she joined Scripted in 2012 and is now a Platinum-level Writer enjoying helping brands find their voice. She's written thousands of articles in various niches, but her specialties are sales, marketing, accounting, and finance. When she's not writing or dreaming about world travel, she spends her time reading. With coffee.Customer Ratings:
Mabh is an experienced professional copywriter and copyeditor with clients all around the world. As well as being a published author and regular columnist for various magazines, she writes SEO-focused copy for websites, blogs, and e-zines across a variety of industries. Her primary focus is health and nutrition, with expertise in fitness, supplements, complementary therapies, and a range of medical conditions. She's also up to date with digital transformation, data management, and data analytics, helping a number of thriving companies in this area engage their customers and clients with easy to read yet informative content. See Mabh's industries list for a full range of areas she has had success in, and her "Recent Writing Samples" for an idea of the quality you'll get when you hire Mabh.Customer Ratings:
Bridget Miller is a writer and editor with a business background. She has a specialized MBA in International Economics and Management, which provides a unique perspective on business challenges. She worked in the corporate world for many years before transitioning to writing, and has experience across multiple diverse departments including HR, sales, marketing, IT, commercial development, and training.Customer Ratings:
Chelsea is a Pacific Northwest-based writer and editor who inspires action through clear, concise SEO content. Her primary focus is on optimized blogs and web copy across industries, with extensive experience writing for real estate, faith-based organizations, non-profits, and startups. She also has over ten year's experience helping authors write, edit, and fine-tune their book manuscripts for publication.Customer Ratings: