The Importance of Hiring Freelance Writers for Your Website
Today’s consumers rely on websites to help them decide how they will spend their money. They look for authoritative, trustworthy sites that make them feel confident. If you don’t have a professional website that inspires confidence in potential buyers, you will lose sales.
Hiring a freelance writer helps ensure that your website will attract visitors to your site. Once people visit your website, the expert content will convert them into paying customers and clients.
Why Hire a Freelance Writer?
Experienced, professional freelance writers can craft messages specifically for your target audience. By hiring a freelance writer, you do more than improve the quality of your content. You also get effective website pages, blog posts, email newsletters, and social media content that reaches the right people with powerful messages.
The Benefits of Hiring a Freelance Writer
Some experts say that developers create about 400 new websites every minute! Do you have a plan that will make you more competitive than other organizations?
Hiring a professional freelance writer makes it easier for you to get higher search engine rankings. Today’s freelance writers understand the importance of search engine optimization (SEO). They have experience:
Choosing keywords for your titles, headlines, subtitles, meta descriptions, and content.
Using the right percentage of keywords to attract search engine bots.
Linking to supportive pages that will help boost your site’s trustworthiness and ranking.
You can also improve your business’s outreach, content campaigns, and conversions by hiring freelancers who know how to:
Create emails with captivating subject lines and convincing CTAs that get more people to respond.
Write video scripts with engaging dialogue that will keep viewers watching.
Produce podcast scripts that use interesting topics and descriptive dialogue to attract a wider audience.
Make social media posts that people will want to share with their friends, family members, and colleagues.
When you hire a freelance writer, you don’t get stuck with a single employee who knows how to do a couple of things well. You gain access to hundreds of writers who specialize in diverse topics and media formats. Choosing a freelance writer gives you a better chance of success because you can get better results from every piece of content you produce.
Finding a Freelance Writer on Scripted
Scripted makes it easy for you to find the perfect writer for your next project. The Scripted platform has hundreds of professional writers with years of experience. You can search for writers with the expertise you want, browse their profiles, read their sample content, and hire the right person for the job.
Scripted’s platform doesn’t even force you to generate your own ideas. You can invite writers to pitch ideas to you. Accept the ones that you like and reject the ones that don’t appeal to you.
Using Scripted will also help you save money. Hiring an in-house writer means spending money on benefits as well as a salary. You even pay the employee when you don’t have any projects for them. With Scripted writers, you pay a straightforward price for each piece of content that you need.
Start your 30-day free trial with Scripted to see how well the service can work for you. Using your free trial is the best way to discover the benefits of hiring freelancer writers for your website.
Frequently Asked Questions About Hiring Writers
The time savings and reduced costs associated with hiring a freelance writer are definitely among the top benefits. A professional freelance writer will be able to take over any project you're working on, ultimately completing it in less time than an inexperienced writer and to a higher standard. Meanwhile, their expertise means they know exactly what to ask, streamlining communications and further reducing your time commitment.
The cost of a freelance writer can vary widely depending on their experience, niche specialties, and education. Most charge per word, with $0.10 to $0.15 being a fairly typical range. However, absolute beginner writers may start out charging just pennies per word while highly experienced writers who specialize in a certain industry or style (such as sales copy writers) can justify $1 per word or even more.
The whole idea behind outsourcing is to save yourself time, but it's well worth investing some of your time into the research and vetting process if you're hiring a freelance writer for the first time. Alternatively, you can save yourself that legwork by going through a content production company like Scripted that has already tested and pre-vetted writers for you. Still, you should always read proposals carefully, look at writers' profiles, and ask questions about relevant experience to determine who's the perfect fit.
Freelance writers can be found all over the web. Some have their own websites where you can work with them directly while most find clients through an open freelance service platform, such as Scripted. Others apply and get accepted into the closed platforms of content production companies where they may need an invitation or go through an interview process to qualify. Scripted is one example of a closed platform where writers must apply and be approved in order to gain access.
There are many traits to look for in a freelance writer, but perhaps the most important are research capabilities, responsiveness, communication skills, and an overall dedication to your niche and your project. Look for a writer that expresses interest, if not passion, in the topic at hand and ask questions to ascertain what exactly they think makes them the perfect fit. A great writer will be able to sell themselves and their skills based entirely on merit, without using ""discounts"" or other questionable tactics.
What Do You Get On Scripted?
Any Content Type
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Real, Vetted Writers
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Browse Our Top Freelance Writers
Search top freelance writers to write high-quality content for the freelance industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Sydney Chamberlain is a content writer specializing in informational, research-driven projects. When writing, she focuses on delivering insightful, valuable content with the goal of making measurable impacts for her clients and their brands. In her personal life, she's passionate about travel, wellness, and technology, and those interests often tie into her work. You can learn more about her at sydneychamberlain.com.Customer Ratings:
I'm a Canadian expat living in Guatemala and I've been writing ebooks and articles, as well as website copy, for the past decade. My areas of interest include travel, food, parenting and business, but I'm always open to work on new topics. My research skills are excellent, so let me know what you're working on!Customer Ratings:
I am a social media manager, graphic designer, photographer & blogger in Central Arkansas. I'm passionate about building brand awareness with creativity and imagination. I use social media graphic design and captions to spark interest while utilizing on-brand content & topics for my clients to keep the conversation going with authenticity. I create social media strategies with my clients to help them dream to reach their business goals realistically.Customer Ratings:
In Rachel's past life she was a technology analyst, and she still trusts data and research as the basis of business writing. She has been a freelance writer and editor for 25+ years, with experience writing about technology, travel, nutritional products, domain names, autism, food, exercise, general topics, and more.Customer Ratings:
Mabh is an experienced professional copywriter and copyeditor with clients all around the world. As well as being a published author and regular columnist for various magazines, she writes SEO-focused copy for websites, blogs, and e-zines across a variety of industries. Her primary focus is health and nutrition, with expertise in fitness, supplements, complementary therapies, and a range of medical conditions. She's also up to date with digital transformation, data management, and data analytics, helping a number of thriving companies in this area engage their customers and clients with easy to read yet informative content. See Mabh's industries list for a full range of areas she has had success in, and her "Recent Writing Samples" for an idea of the quality you'll get when you hire Mabh.Customer Ratings:
A professional editor and writer since 2012, I've edited or written articles on all kinds of topics, but my specialties are science, health, and project management. My former career in academia has taught me how to do thorough research and back up all claims with facts. I love to translate complex information into clear, concise, and creative copy that helps and inspires the reader.Customer Ratings:
I write and edit content for small and large businesses, nonprofits, and individuals. I've done everything from consulting with college students on their essays (they got in!), to crafting engaging fundraising letters for a major health system that garnered, on average, between 3-5% in additional gifts for a two-year period, as compared to the previous five years. My niches include education, healthcare, art and interior design, and museums (exhibition and educational film script content). I am privileged to be able to enjoy the solitary practice of writing and getting to know the needs of my special clients and their brands and missions. That mix of creativity and collaboration is where I can do and be my best. There is so much to say, and I want to help my clients say it in a most compelling way!Customer Ratings:
Bridget Miller is a writer and editor with a business background. She has a specialized MBA in International Economics and Management, which provides a unique perspective on business challenges. She worked in the corporate world for many years before transitioning to writing, and has experience across multiple diverse departments including HR, sales, marketing, IT, commercial development, and training.Customer Ratings:
Chelsea is a Pacific Northwest-based writer and editor who inspires action through clear, concise SEO content. Her primary focus is on optimized blogs and web copy across industries, with extensive experience writing for real estate, faith-based organizations, non-profits, and startups. She also has over ten year's experience helping authors write, edit, and fine-tune their book manuscripts for publication.Customer Ratings: