The Importance of Hiring Parenting Writers
Moms and dads around the globe seek the advice and guidance of experts online to help them navigate the wonderful (and often overwhelming) world of parenting.
There is nothing more important to this audience of readers than the well-being of their children, which is why it's important to position yourself as an expert. Most often, this space is educational. However, many parents also seek content that is engaging and entertaining.
Whether you seek content that addresses humorous advice on how to deal with your teenager or are looking for the top crib safety tips, hiring expert parenting writers can assist your efforts.
Why Hire a Parenting Writer?
The Internet provides a wealth of knowledge, so it's no surprise that parents turn to reputable blogs and social media outlets to obtain the information they seek. According to PEW Research Center, parents, 75% of whom have social media accounts, use these platforms to obtain parenting-related information.
As many as 79% of parents who do use social media agree that they receive useful information on their networks, which builds trust. Whether you specialize in baby safety, family bonding, or childhood nutrition, the content you create and share will reflect who you are as a company/brand.
In order to protect your reputation, it's important to work with parenting writers who understand the value of quality content. This will allow you to optimize your content marketing strategy as you continue to gain followers, increase traffic to your website, and/or drive sales.
The Benefits of Hiring a Parenting Freelance Writer
An expert parenting freelance writer will be available when you need them. This means that you can build a talented team, utilizing the skills and expertise of parenting writers on a regular or intermittent basis. This will help you save a significant amount in comparison to hiring an in-house writer.
Expert parenting writers will not only bring their experience, knowledge, and personality to the table but will also help you address some of the most important aspects of content marketing. By consistently delivering quality content, you will be able to improve the following:
SEO strategies — Improving SEO is imperative to your success. After all, on the first page of Google, the first five organic results account for 67.7% of all clicks. This is why you need to publish content that is unique and of value. An expert parenting writer will help you develop high-quality content, which will significantly increase your chance at ranking.
Conversion rates — There are a number of tactics to increase your conversion rate, including the creation of a winning content strategy. Quality content will encourage repeat readers on your site, blog, or social media platforms. As your reputation strengths within the parenting industry, it will be easier for you to increase conversions.
A parenting freelance writer will help you address your content marketing needs, offering their knowledge and/or real-world experience to elevate your brand.
How to Find a Parenting Writer on Scripted
If you want to obtain more engaging, professional, and shareable content, Scripted's pool of expert parenting writers is the perfect place to look. Search for the top parenting writers with ease in order to discuss your objectives, negotiate price, and develop a potentially long-lasting partnership.
Once a project begins, you can organize and manage all aspects of your assignment(s) on Scripted's platform, saving you time and money. If you find a writer or two you really enjoy working with, you can invite them to work on future projects, as they work with you to develop your product, blog, or overall brand.
Ready to get started? Browse our top parenting writers today!
Frequently Asked Questions About Hiring Writers
The amount that you pay a parenting writer depends on the topic and how much experience you want from your content creator. If you want a general blog post about hosting a child’s birthday party, you can expect to pay about 7 cents per word. If you want a certified counselor to write an article about coping with developmental delays, you might pay 15 cents per word or more.
You can hire a parenting writer by browsing profiles on a writer platform. The companies that manage writing platforms only hire people with exceptional grammar, word choice, and research skills. That means you don’t have to spend time vetting every writer. Instead, you can browse a few profiles and choose the person who matches your needs best.
Look for a parenting writer who your audience will enjoy reading. A website that gives parents fun blog posts doesn’t need a parenting writer with advanced degrees. Similarly, a serious website doesn’t need a parenting writer with a casual style. As long as your writer's content engages your target audience, you’ve found the right person for the job.
Today’s parenting writers know that they need to use SEO strategies to improve your website’s ranking. Hiring a parenting writer, therefore, should bring more traffic to your site, which means you will make more money from advertisements and sales. A writer can also help your business grow by crafting social media posts and newsletters that will engage your audience.
Expect your parenting writer to come up with creative ideas for your website. People want to read fresh, innovative content, so creative ideas make a big difference. You should also expect your parenting writer to follow project guidelines, meet guidelines, and ask you questions when needed. Open communication between you and your writer often leads to better content.
What Do You Get On Scripted?
Any Content Type
- Blog Posts
- Press Releases
- Social Media Posts
- Product Descriptions
Real, Vetted Writers
- User Reviews & Success Metrics
- Browse Writing Samples By Topic
- Writers Pitch Blog Ideas
- 24-hour Turnaround Available
- 100% Original Content
- User-friendly Ordering
- Instant Start Projects
- Content Promotion Strategy
Browse Our Top Parenting Writers
Search top parenting writers to write high-quality content for the parenting industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Jennifer (J Lynn) Cameron is a full-time freelance writer and editor enjoying life in the Pacific Northwest. Writing professionally since 2010, she joined Scripted in 2012 and is now a Platinum-level Writer enjoying helping brands find their voice. She's written thousands of articles in various niches, but her specialties are sales, marketing, accounting, and finance. When she's not writing or dreaming about world travel, she spends her time reading. With coffee.Customer Ratings:
Freelance writer, editor and accountant with experience in copywriting, creative writing, content writing and management. All writing includes thorough research and editing for clarity, grammar and spelling. Please send a message if you have any questions or concerns.Customer Ratings:
Renee A Butler is a finance writer whose writing has appeared in numerous outlets related to finance and investing, from TheStreet to SCORE. She has an MBA from Exeter, degrees in psychology, and over 15 years of experience working with hedge funds and startups. Her work is centered on technology, consumer trends, and investing strategies.Customer Ratings:
A writer of diverse interests, Joanne Thomas has penned pieces about road trips for Hyundai, children's craft projects for Disney and wine cocktails for Robert Mondavi. She has lived on three continents and currently resides in the western United States. Thomas holds a BSc in politics from the University of Bristol, England.Customer Ratings:
I'm a Canadian expat living in Guatemala and I've been writing ebooks and articles, as well as website copy, for the past decade. My areas of interest include travel, food, parenting and business, but I'm always open to work on new topics. My research skills are excellent, so let me know what you're working on!Customer Ratings:
Sasha is a professional writer and content strategist in Chicago. She helps businesses ranging in size from solopreneurs to global enterprises with projects in innovation, new ventures and startup culture.Customer Ratings:
Barbie Carpenter is a seasoned professional writer and editor who has artfully composed tens of thousands of articles, blog posts and retail product descriptions for the web. Her keen eye for detail, straightforward and engaging writing style and superb mastery of the English language are illuminated in every project. With more than a decade of professional writing and editing experience, Barbie is ready to tackle her next writing assignment with creativity, a conversational tone and research-supported facts and figures.Customer Ratings:
I have a way with words. I take your idea and turn it into crisp, clear and concise copy. My experience reaches across digital, print and broadcast platforms. I deliver website copy, blog posts, social media posts, press releases, magazine and newspaper articles on topics ranging from finance to fashion to faith. 20 years of producing and writing live television news broadcasts for the Walt Disney Company cemented my foundation of thinking quickly on my feet, boiling topics down to their easy-to-understand cores and researching with accuracy.Customer Ratings:
Read Sample Parenting Blog Posts
The best way to find the perfect parenting content writer for your business is to read writing samples they have published in the past. All Scripted writers offer writing samples to potential clients to showcase their talent and experience. Check out these blog posts from a few of our parenting writers: