The Importance of Hiring Parenting Writers
Moms and dads around the globe seek the advice and guidance of experts online to help them navigate the wonderful (and often overwhelming) world of parenting.
There is nothing more important to this audience of readers than the well-being of their children, which is why it's important to position yourself as an expert. Most often, this space is educational. However, many parents also seek content that is engaging and entertaining.
Whether you seek content that addresses humorous advice on how to deal with your teenager or are looking for the top crib safety tips, hiring expert parenting writers can assist your efforts.
Why Hire a Parenting Writer?
The Internet provides a wealth of knowledge, so it's no surprise that parents turn to reputable blogs and social media outlets to obtain the information they seek. According to PEW Research Center, parents, 75% of whom have social media accounts, use these platforms to obtain parenting-related information.
As many as 79% of parents who do use social media agree that they receive useful information on their networks, which builds trust. Whether you specialize in baby safety, family bonding, or childhood nutrition, the content you create and share will reflect who you are as a company/brand.
In order to protect your reputation, it's important to work with parenting writers who understand the value of quality content. This will allow you to optimize your content marketing strategy as you continue to gain followers, increase traffic to your website, and/or drive sales.
The Benefits of Hiring a Parenting Freelance Writer
An expert parenting freelance writer will be available when you need them. This means that you can build a talented team, utilizing the skills and expertise of parenting writers on a regular or intermittent basis. This will help you save a significant amount in comparison to hiring an in-house writer.
Expert parenting writers will not only bring their experience, knowledge, and personality to the table but will also help you address some of the most important aspects of content marketing. By consistently delivering quality content, you will be able to improve the following:
SEO strategies — Improving SEO is imperative to your success. After all, on the first page of Google, the first five organic results account for 67.7% of all clicks. This is why you need to publish content that is unique and of value. An expert parenting writer will help you develop high-quality content, which will significantly increase your chance at ranking.
Conversion rates — There are a number of tactics to increase your conversion rate, including the creation of a winning content strategy. Quality content will encourage repeat readers on your site, blog, or social media platforms. As your reputation strengths within the parenting industry, it will be easier for you to increase conversions.
A parenting freelance writer will help you address your content marketing needs, offering their knowledge and/or real-world experience to elevate your brand.
How to Find a Parenting Writer on Scripted
If you want to obtain more engaging, professional, and shareable content, Scripted's pool of expert parenting writers is the perfect place to look. Search for the top parenting writers with ease in order to discuss your objectives, negotiate price, and develop a potentially long-lasting partnership.
Once a project begins, you can organize and manage all aspects of your assignment(s) on Scripted's platform, saving you time and money. If you find a writer or two you really enjoy working with, you can invite them to work on future projects, as they work with you to develop your product, blog, or overall brand.
Ready to get started? Browse our top parenting writers today!
Frequently Asked Questions About Hiring Writers
The amount that you pay a parenting writer depends on the topic and how much experience you want from your content creator. If you want a general blog post about hosting a child’s birthday party, you can expect to pay about 7 cents per word. If you want a certified counselor to write an article about coping with developmental delays, you might pay 15 cents per word or more.
You can hire a parenting writer by browsing profiles on a writer platform. The companies that manage writing platforms only hire people with exceptional grammar, word choice, and research skills. That means you don’t have to spend time vetting every writer. Instead, you can browse a few profiles and choose the person who matches your needs best.
Look for a parenting writer who your audience will enjoy reading. A website that gives parents fun blog posts doesn’t need a parenting writer with advanced degrees. Similarly, a serious website doesn’t need a parenting writer with a casual style. As long as your writer's content engages your target audience, you’ve found the right person for the job.
Today’s parenting writers know that they need to use SEO strategies to improve your website’s ranking. Hiring a parenting writer, therefore, should bring more traffic to your site, which means you will make more money from advertisements and sales. A writer can also help your business grow by crafting social media posts and newsletters that will engage your audience.
Expect your parenting writer to come up with creative ideas for your website. People want to read fresh, innovative content, so creative ideas make a big difference. You should also expect your parenting writer to follow project guidelines, meet guidelines, and ask you questions when needed. Open communication between you and your writer often leads to better content.
What Do You Get On Scripted?
Any Content Type
- Blog Posts
- Press Releases
- Social Media Posts
- Product Descriptions
Real, Vetted Writers
- User Reviews & Success Metrics
- Browse Writing Samples By Topic
- Writers Pitch Blog Ideas
- 24-hour Turnaround Available
- 100% Original Content
- User-friendly Ordering
- Instant Start Projects
- Content Promotion Strategy
Browse Our Top Parenting Writers
Search top parenting writers to write high-quality content for the parenting industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Read Sample Parenting Blog Posts
The best way to find the perfect parenting content writer for your business is to read writing samples they have published in the past. All Scripted writers offer writing samples to potential clients to showcase their talent and experience. Check out these blog posts from a few of our parenting writers: