High-quality, engaging content will never go out of style. It becomes more essential with each passing year as search engine algorithms prioritize helpful, credible, authoritative, and well-written content.
What topic will you cover? What insights will you include? Once you create an outline for your ebook, come up with ways to present those insights in a unique way that reflects your values and brand voice.
Your ebook is an incredible marketing tool, so maximize its potential. Promote it on your social channels. Include a link to download it in your emails. Connect your ebook to your website in a way that allows you to analyze traffic. If your ebook is free, track how it influences conversion rates.
Make a dedicated landing page highlighting your ebook and telling audiences how to download it. Make your page short, sweet, and impactful. Optimize this content so that it's easy to read on mobile devices.
After creating an ebook, repurpose portions and create related content to drive traffic. For example, you can post a snippet on your Facebook account or summarize a chapter as a blog post.
Before you invest time or money into your first (or next) ebook writing project. Plug your proposed title into Google to see what's out there and how people respond. Go above and beyond your competitors to ensure the best outcome. The information in your ebook shouldn't be easy to find elsewhere. That's the whole point of creating an ebook — giving your audience something unique and valuable that they can't find anywhere else on the internet!