While the world waits with bated breath to see whether or not Elon will be a benevolent ruler of Twitter, the drama at the social media giant is a good reminder that companies should focus on building their followers and email lists using smart content marketing strategies. Why? If you ...
Did you see that movie about the super-rich guy who made self-driving cars? The same guy that put one of his cars into orbit with a copy of The Hitchhiker's Guide to The Universe, then flew civilians into space for three days? To top it all off, he bought one ...
With spring in full stride and sunny days ahead, it's a good time to explore the future of marketing! Marketing is an always-evolving domain in tandem with the evolution of technology. You have to meet your customers where they are, and right now it looks like key customer demographics are ...
As we roll into the last week of April, it's time to turn up the heat and explore some cutting-edge areas of marketing. This edition of weekly content marketing trends will explore voice optimization marketing so you can show up to the increasing masses who are asking Siri, Alexa, and ...
Quick Links: Shapr LinkedIn Taking Action Last week we did a deep dive into leveraging relationships with your peers and audience so that they generate or promote content for you. However, we didn't discuss how to build those relationships. That is exactly what we'll focus on this week. Networking: What ...
Welcome to your weekly dose of all things content marketing from your friends at Scripted! Spring is here, and there's no better time to embrace the spirit of fresh new ideas and possibly plant some seeds to reap a harvest later on. (Of course, we all hope the harvest comes ...
Well, that was fast! Q1 of 2022 is in the books, and now it's time to decide on the magic you're making with content marketing in Q2. Remember: Revisit your goals . How do they align with your mission, vision, and value? Do you need to make adjustments? Once your ...
Did you know that page speed is one of the most overlooked ranking factors? Google offers its own suite of developer tools, like PageSpeed Insights, to help you quickly analyze your website's load time and get a PageSpeed score. However, the suggestions of that free tool are often minimal, and ...
When it comes to powerful free tools that can help grow your business, Open Web Analytics has to be one of the best out there. This open-source framework helps businesses just like you gain valuable insights into your users, competitors, and how people interact with your websites and applications. You'll ...
Considering that 93 percent of online experiences start with a search engine, SEO is very much alive and well. That is why you need to invest in SEO this upcoming year — and leverage SEO-related hacks. This includes becoming more familiar with the robots.txt, also known as robots exclusion protocol ...