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Marketing for Niche Businesses

niche business marketing

You may have already heard of this classic stat: Nine out of 10 startups fail. While the validity of that number can be debated, it does highlight the fact that starting a business is tough, especially in the digital world, where customers have instant access to practically anything they want. So, you’ve ignored the stats […]

blog press release

Your Blog Is Your Press Center – Here’s How to Use It

  Are you trying to get news coverage for your company? Perhaps you’re considering writing a press release. Think again. There are 1,759 press releases published each day by the three largest distribution services — which equates to 642,000 per year. Considering the continuing decline of the newspaper industry and the decreasing number of journalists […]

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writing an ebook

NaNoWriMo at Scripted: Writing Your Ebook

November is here and that means that it’s time for NaNoWriMo (National Novel Writing Month), the time of month when thousands of writers around the world pledge to write a 50,000 word novel by the end of the month. That makes this the perfect month to commit to building your company’s first ebook. In an […]

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sponsored content

Getting the Most out of a Sponsored Content Campaign

Did you know that there are roughly 2.73 million blog posts written and published every day? Wrap your head around that. Clearly, standing out is hard. Especially for content. That’s why new techniques and tactics are being adopted by marketers to increase their brand’s visibility. But the trend is moving away from traditional ads. Search […]

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The Little Ol’ List of Giant Content Marketing Resources

Thankfully for writers like us and for the preservation of the english language, the job of content writer has gradually become a lot more about writing over the last five years. There was a time when a 300 word post, mostly stuffed with internal links and endless repetition of one key phrase, constituted a “blog” for […]

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the perfect blog

The Perfect Blog Post

This is a perfect blog post. It accomplishes three goals for my website or company. First, it ranks well for a targeted keyword which will bring organic traffic to my website or blog. Second, good performance on that particular keyword gives my entire website more domain authority which helps my homepage rank higher for a […]

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remote work

Maximizing Performance for Remote Writers

Within the United States, 37 percent of workers say that they have telecommuted. More than half of those who have tried remote work are college graduates who earn an annual household income of $75,000 or more. As more employers see their competitors turning to remote workers to meet challenging goals, the number of professionals who work […]

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Scripted

Comparing Language from 36 Years of Presidential Debates

    The final debate of the 2016 presidential election is fast approaching. Over the past month, politicians and pundits have repeatedly called these debates unprecedented and abnormal and we wanted to crunch the numbers to find out if that’s actually the case. To do that, we needed to dig into the last four decades […]

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presidential debate analysis

Lexical Analysis of the Second 2016 Presidential Debate

Last week, Scripted put our expertise in language analysis to the test in our presidential debate analysis. Today, we’re excited to do the same for Sunday’s town hall debate. In particular, we wanted to see if and how the candidates changed up their style over the course of the week.  In addition to extra preparation following the […]

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Hire Writers

Hire Writers: Finding a Great In-House Writer

When you need professional writing for a one-time job or for a handful of projects each month, freelance writers tend to be the ideal choice because they cost less and you can seek out specialists for the particular task at hand. But some projects require the daily attention of one writer, someone sitting at the […]

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