Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, then, as a content marketer, you must be an artist who can always ride the rapid tides and adapt to the changing currents. This week let's check out one of the ...
Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing updates that could drastically affect both strategy and ROI. If you thought you had it all figured out, you might need to do a double-take on your marketing game plan. ...
Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) generating brand awareness, 2) building credibility and trust, and 3) educating audiences. Explore the benefits of each in more detail and learn how to use them in your own marketing strategy. Generating Brand ...
If you work in the art world, you need to make sure that you are doing what you need to do to get the right people to your museum, gallery, event space, etc.. Having the right marketing strategies in place is critical for reaching art enthusiasts and spreading the word ...
It's the first week of July; blink, and you'll miss it. As always, the committed team at Scripted has traveled the ends of the internet to gather the hottest topics in content marketing. We will take a closer look at the widespread phenomenon of influencer marketing and how it has ...
It can take a human being anywhere between 4-10 hours on average to transcribe a one-hour audio track. For this reason, the advent of transcription software has been a game-changer for businesses, content creators, musicians, and others who need to work with audio files regularly. Transcription software takes an expensive ...
Welcome back! In this episode of The Scripted Podcast, Kevin O’Connor and John Parr sit down with Michael Schlossberg — a Scripted writer who also works as a member of the Pennsylvania House of Representatives. We talk about how he manages an insane schedule as a full-time politician, prolific Scripted writer, post-apocalyptic novelist, and mental health advocate. For you writers out there struggling with meeting deadlines or balancing your work and personal life, this episode is for you.
We wrap up June with content marketing trends that will help you propel your brand to excellence. People-centric storytelling remains a top draw as more brands promote their campaigns by steering content strategies toward relatable real-life scenarios. While in a similar vein, a growing number of modern consumers and audiences ...
Deciding to Invest in a content agency can be one of the most lucrative decisions any company can make. This is because content marketing can help companies improve their reputations and become more reputable. It can also help boost SEO rankings and engagement, drive sales, and much more. However, this ...
Based in Denver, Verblio claims to provide content to over 1,500 businesses, making it a small but well-known content writing platform. Scripted, based in San Francisco, serves over 80,000 businesses with a pool of over 7,000 writers. If you're comparing these two options, here's the side-by-side review you need to ...