Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns t...
Every year spring brings the promise of new life with buds and blooms aplenty, and May 13th holds a special place in the hearts of flower enthusiasts as Tulip Day.So what...
Scripted is filled with a diverse group of talented writers each with their own interesting story. From time to time we share some of those stories with you so you can ge...
Content can become outdated quickly – which is why it’s important to not only produce fresh content, but update old content as well.
Generating social media buzz is an important part of your content marketing strategy. After all, what good is your content if only a handful of people ever see it? But ke...
There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, i...
You’ve created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. ...
The inbound marketing methodology is certainly helpful, and it’s a resource to turn to again and again to understand the most basic steps to use working to turn a stran...
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how...
You want to hire a ghostwriter, but where do you begin? Since this is what we do, we thought we could pass on some valuable advice on the how, why, and what-have-yous of ...
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn’t actually appear until 2005. That...