As content marketers, writing unique and compelling content that brings our readers genuine value is the greatest challenge we face. And that challenge is made more difficult if we have to start from scratch with every blog post. The dreaded blank page and its dastardly…
When Gary Vaynerchuk talks, people listen – in fact, at least half the planet with access to the internet listens. In more than one recent keynote, Gary Vaynerchuk has called influencer marketing one of the two most important forms of persuasion in all of digital marketing,…
Digital technology has transformed how people communicate, and it has impacted every aspect of the relationship between consumers and the businesses they patronize. Traditional advertising campaigns that rely on a few attractive images and a list of product benefits simply don’t work anymore. Consumers are…
Every year spring brings the promise of new life with buds and blooms aplenty, and May 13th holds a special place in the hearts of flower enthusiasts as Tulip Day.So what makes the tulip different from any other flower?
Scripted is filled with a diverse group of talented writers each with their own interesting story. From time to time we share some of those stories with you so you can get to know the writers you will work with or what you can expect…
Content can become outdated quickly – which is why it’s important to not only produce fresh content, but update old content as well.
Generating social media buzz is an important part of your content marketing strategy. After all, what good is your content if only a handful of people ever see it? But keeping that buzz going can be difficult. If you’ve noticed your number of social shares…
There are two types of marketing to consider: inbound marketing and outbound marketing. The two are different – and when it comes to crafting your marketing strategy, it’s important to understand the purpose of each and how they can fit into your larger, overall marketing…
You’ve created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure that you and your team stay on task while executing your content marketing strategy…
The inbound marketing methodology is certainly helpful, and it’s a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad…
So, you have a pretty good idea of what inbound marketing is. And, now that you have a grasp on how it works, you may be ready to tackle it for your company. However, how can you know that the investment into an inbound marketing…