A good content tune-up will take your original post and make small changes to improve readability, SEO potential, tone and style, storytelling ability, and more. So how can you tell if a piece of content, a blog, or an article needs a tune-up, and how can you approach this piece ...
Search engine optimization, often called "SEO," is full of complexities, so it makes sense that companies have come up with many tools to help make ranking a website easier to pull off. With that said, a common question beginners have is simple: Are SEO tools really a necessity? From the ...
How to Do an SEO Competitor Analysis If your goal is to get more website traffic this year, you're in the right place. Although there are many tactics and strategies to implement, an SEO competitor analysis will be critical to your success. This powerful research strategy will not only help ...
Is email dead? If you’re a marketer in the fast-paced digital marketing landscape, you must have come across this argument against email marketing. But the numbers tell a different story and, as a marketer, you appreciate the power of numbers. Today, 89% of online marketers identify email as the primary ...
Marketers have many options for creating blog posts, from company news and how-to guides to industry best practices and case studies. One of the most attention-grabbing types of blog posts is the listicle. What Is a Listicle? A listicle (or a list article) is typically a blog post formatted as ...
As the marketer of a brand, you have all sorts of exciting new technology to explore. From virtual and augmented reality to artificial intelligence, machine learning, chatbots, and the rapidly successful new social platforms that seem to appear overnight, it's easy to dismiss an old classic like email marketing. However, ...
As you probably already know, regularly publishing blog posts on your website is one of the top ways successful businesses get the word out about their products and services. It's also a way to add credibility, build a reputation as a thought leader, and cultivate trust, among other things. But ...
You can't manage what you don't measure, which is why tracking your performance (and that of your competitors) is so important to getting results. Of course, Google itself tracks over 200 ranking factors, so how many should you be tracking on a regular basis, and which ones really matter? Let's ...
Most companies advertise to consumers. Whether selling products or services, certain mediums such as TV commercials, YouTube Ads, and viral social media content make a lot of sense for companies that sell to consumers. Broadcast advertising can be effective if a larger portion of the population could potentially buy your ...
In the world of marketing, content is still king, and it’s assuming an even more significant role in marketing strategies for businesses ranging from solo startups to enterprises with a global reach. Successful content marketing strategies rely on analytics for insight into what’s working, who’s engaging, and who’s clicking away—and ...
