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The Scripted Blog For Content Marketers & Freelance Writers

12 Ways to Repurpose Your Evergreen Content

12 Ways to Repurpose Your Evergreen Content

As a marketer, it can be tough to have enough time in the day to produce high-quality content. In between updating website copy, launching digital campaigns, and refining strategies for social media posts, you need to keep finding fresh ideas. This is where content repurposing comes in handy. There are ...

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13 Rules to Follow When Writing Headlines

13 Rules to Follow When Writing Headlines

Headlines can make or break your content. Hire a headline writer to write attention-grabbing headlines for all of your content.

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The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post There are few things more satisfying to a writer than creating a great piece of content that resonates with an audience, is easy to read and understand, and stands out from the competition. This post will explore the essential ingredients you ...

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How to Build Authority With SEO Content

How to Build Authority With SEO Content

Search engine optimization, better known as SEO , is a crucial component concerning online visibility — and content is still king. According to recent data, 57% of SEO experts rank content creation and marketing as the number one way to drive search results and organic traffic. By including SEO in ...

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How to Measure Your White Paper's Success

How to Measure Your White Paper's Success

How to Measure Your White Paper's Success In today's marketing world, you're missing out on invaluable data if you're not tracking your campaigns — and the success of a whitepaper is no different. By focusing on key metrics while leveraging automation tools, you can maximize the ROI of ...

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Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers Looking to grow your audience and increase engagement? Look no further! These top five promotion platforms will surely give your marketing strategy the boost it needs. It doesn't matter whether you're a seasoned pro or just ...

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A Guide to Downloadable Content & Measuring Its Success

A Guide to Downloadable Content & Measuring Its Success

There are many advantages associated with downloadable content. Whether your goal is to generate leads or strengthen brand awareness, premium content can be an integral part of any marketing strategy. So, how do you approach downloadable content, and how do you know if you're succeeding? How can you create content ...

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Defining Lead Progress & How It Relates to Content Creation

Defining Lead Progress & How It Relates to Content Creation

Tracking lead progress is crucial when your goal is to measure and boost conversion rates. While no magic content strategy will instantly lead to higher sales, there is a way to leverage data to see your content's impact on sales. The key is understanding what metrics to measure and what they mean concerning the bigger picture.

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Mighty Meta Tags, How to Use Them, and How to Audit Your Content for SEO Success

Mighty Meta Tags, How to Use Them, and How to Audit Your Content for SEO Success

So you've ordered a blog post , or written your own, and now you have a final draft ready to publish. But what's all this about meta tags? Search engines can try to guess what each page is about, but it's better to tell them explicitly and that's essentially what ...

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Attention Spans: How to Deliver Content to Your Audience

Attention Spans: How to Deliver Content to Your Audience

Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken over our lives. He argues that technology is monopolizing our attention and making us miserable. Whether this is true or not, one thing is certain. Today's consumers have access to an overwhelming ...

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