Copywriting has taken on a different face now compared to just 15 years ago. It is only the latest stage of an ongoing evolution of the techniques brands use to promote themselves. The medium for brand messaging has shifted from TV, print and radio in the 1950s to digital in the 2000s. This has affected not only the substance of copywriting -- what those words actually say, and how they are distributed -- but how copywriters partner with businesses to make that work happen.
Does your company need a copy writer or a content writer? Because there's a difference. Here we discuss the differences in goals, skills, and methods of copy writers and content writers.
So you've probably heard that "content is king." Neil Patel, Gary Vee, the millennials at the office and on the internet, and everyone in between have been singing the praises of the almighty content for years. And for good reason....
Anyone who has tried guest blogging already knows that it can be a challenge. It's not only hard to find good topics to write about, it can also be a headache to get your finished piece published in the right places. What's more, it can be extremely disheartening to spend ...
Finding the perfect freelancer is often easier said than done -- unless, of course, you invest in the right platform for your content marketing needs. Here we review Upwork as an option for hiring freelance writers.
A content tune-up takes an existing blog post or web page that isn't performing up to expectations and gives it a much needed update to improve readability and increase visibility on the search engines. We performed a content tune-up recently for Scripted customer GetCuros.com and they agreed to let us ...
In recent years, content marketing has been all the craze -- and for good reason. By offering consumers authentic, transparent content, brands are able to better connect with their audience, without seeming overly salesy. Considering content marketing generates more than three times as many leads as traditional outbound marketing, and ...
CMS, short for content management systems, has been used for over 20 years now. It provides content solely to one platform at a time, making it one dimensional in its usage. Traditional CMS seemed to be a great program for the utilization of websites, but it wasn't scalable. Enter the ...
Looking for a content writer? You have many options through freelance writer platforms. Each platform has its advantages and disadvantages, and you should have a clear idea of what those are and how they will impact your goals prior to opening a client account. Here we will take a look ...
It is no secret that the world's biggest brands recognize that content is the future, and for good reason. Highly cost-effective in regards to your ROI, content marketing drives conversions. When you compare traditional marketing strategies, content marketing costs as much as 62 percent less, yet generates approximately three times ...
Used to be a member, but moved on? Heard of it, but never signed up? The current iteration of Scripted will amaze you! Streamline your content writing efforts and build your own team of high-quality writers. It's all you need for content writing. Try it free today and meet your next favorite writer or writers!