Why You Need to Consider Email Newsletters
While many companies have invested in Instagram influencers and chatbots, email marketing continues to be one of the most effective options available. It has been reported that businesses are six times more likely to get a click-through from an email campaign than a tweet. This is why in addition to social media, you should develop an ongoing newsletter strategy.
One of the major advantages of this strategy is its lower cost compared to other marketing channels. When implemented correctly, email marketing can generate $38 for every $1 spent. That's a 3800 percent ROI. That is because in most cases, you're reaching out to an already engaged audience. After all, this approach is one of the only channels that a consumer asks to receive. For example, if someone signs up for your newsletter on your website, you are targeting someone who is already interested in your brand. This will result in much high conversion rates and support the ongoing growth of your brand.
Newsletters are also a simple way to remain relevant. Since the internet is so vast, it's said that over 75 percent of people who visit your website will never find it again. The ultimate goal here is to turn those visitors into subscribers. When you develop a monthly subscription model, you will improve brand awareness, generate leads, increase sales, and much more. That is why whether you're just starting out or you operate a large business, it's never too late or too early to focus on email marketing.
Provide your readers with valuable, quality content, and they'll keep coming back for more.
How Do Newsletters Benefit Your Business?
As discussed above, an email newsletter strategy offers an excellent ROI, especially when aiming to generate leads and build loyalty. Well-crafted newsletters will also help you drive sales. One study found that more than 44 percent of email recipients made at least one purchase due to a promotional email. When you make your audience more aware of what it is you offer, providing them with some sort of incentive (i.e. a discount), it is more likely that they'll take action.
- Builds trust
- Builds authority
- Increases brand awareness
- Increases conversion rates
- Increases engagement
- Boosts sales
- Encourages greater customer loyalty
- Provides a collection of valuable data (i.e. click-through rates)
- Offers an excellent ROI
All of the above benefits will support your bottom line and drive growth.
Like any marketing tactic, how you approach your newsletter strategy will make all the difference. This is especially true regarding the content that's included. Not only should your newsletters be high-quality, but also consistent and tactful. For example, someone who has experience writing newsletters will know how important it is to include a call-to-action. Subject lines are also important! For example, 35 percent of email recipients open emails based on the subject line alone.
While working with expert writers, you will gain greater peace-of-mind in terms of the value you offer your readers. Remember, high-quality content converts, and investing in that caliber of content can take your business to new heights. Once you begin working with writers who understand your brand and overall mission, the sky is the limit. At Scripted, our talented writers can offer everything from newsletters to blog posts, social media content to video scripts, and everything in between.
Browse Top Newsletter Writers
Search top newsletter writers to write high-quality newsletter for your business. As a Scripted member, you will be able to reach out to writers directly, negotiate price, and start short or long-term assignments with ease.
Lee Barbour is an experienced brand content creator and copywriter with a background in Digital Marketing and Content Strategy. She offers consulting services, copywriting, content marketing, branding and storytelling for both startups and Fortune 500 companies and is an expert in marketing automation, inbound marketing, SEO and content strategy. Her work in writing, marketing and technology has led her to jobs in Chicago, San Francisco, Las Vegas, Cyprus, Japan and New York City and she has over 15 years of experience in effective client communication and wordsmithing.
Writer, content strategist and perpetual adventurer. Over 10 years of experience (in-house, agency, freelance) in varied industries. I will master your brand voice in 10 seconds flat. Let's get creative!
Dan is a seasoned writer and ghostwriter who addresses diverse audiences with ease. Although he calls Milwaukee, WI, home, he’s written for clients in North America, Europe and Australia. Effective SEO and insightful research are second nature. For example, his work on two 15,000-word-plus projects generated multiple #1 search rankings for a Fortune 50 company and a major sports publication.
Elizabeth Trach is a professional writer with experience writing online catalog copy, video scripts, press releases, landing pages for home decor and construction company websites, and how-to articles on dozens of fresh DIY topics. She is an expert blogger with a knack for breaking down complex topics into friendly, easily-digestible posts. With a Renassiance woman's interest in all forms of creative expression and human interest, she loves to dig into research for her writing projects. Her broad knowledge base elevates her work for clients and makes their projects sing. Elizabeth holds a master's degree in English and creative writing. Her ability to craft a well-turned metaphor sets apart her commercial writing, and her debut short story collection was published by Annorlunda Books in 2017. She’s also a master gardener who has wri...
A multifaceted freelance writer with 9+ years of varied experience. Skilled in the areas of article generation, biography writing, resume writing, listicles, jingle/ songwriting, press release generation, blogs, web copy, social media management, and much more. Loves to write on an array of topics including business, politics, entertainment, relationships, interpersonal communication, philosophy, psychology, women's issues, and many others.
How It Works
If you have been putting off newsletters because they're too time-consuming, you should delegate this task. The first step towards quality newsletters is to become a Scripted member. Once you join, you will gain instant access to thousands of expert writers. You can partner with writers who have experience in your industry, as well as those who have a background in marketing. Since your first month is free, you can begin adding newsletter writers to your team without any risk.
Describe Your Newsletter Needs
Becoming familiar with Scripted's all-in-one platform is easy. We offer simple tools that will guide you every step of the way. When you're ready to begin a project, all you need to do is describe your needs or idea. By accurately conveying what it is you're looking for, you will be able to attract the best writer(s) for the job. Across time, you'll find writers that you enjoy working with — or writers who have really impressed you. In this case, you can create invite-only projects, sending future project ideas to select individuals quickly and efficiently.
Review Job Proposals
No longer do you need to waste countless hours trying to find a reliable writer. Our pool of expert writers will see your project on the platform and those who are available will send a proposal. This will allow you to choose from a selection of writers based on their experience and proposed approach to your job. Select the writer(s) who seem like the best fit — it's as simple as that.
Receive Your First Draft
Once you receive your first draft, within a week (or less), you can then provide detailed feedback or accept right away. If you would like to leave comments, you simply request a round of revisions. All of this is completed on the platform, making the entire process seamless.
100% Satisfaction Guarantee
If you don't love it, you don't pay for it. Period.
Hire Scripted Writers to Create Newsletters
Developing a newsletter campaign may seem like a lot of work, but when you delegate all of your writing needs, working with experienced writers, the effort will be minimal compared to the payoff. Outsourcing your content needs will help you save time and when implemented strategically, make money!
Whether you want to email a press release, create a monthly newsletter, advertise a promotion, or share new content, it's important that your email is well-written. At Scripted, we only accept the top 2 percent of applicants. This makes the hiring and writing process a breeze, as you have your pick of some of the best writers available.
Ready to get started? Hiring newsletter writers you can count on has never been easier. We're here to help you every step of the way, supporting you and your business goals. Access Scripted's free trial to kickstart your newsletter campaign today!