Newsletter Templates & Guides

We've created this How-To Template for Newsletters - so you can save hours of work by using it as the basis for all of your newsletters.

Newsletters are a great way to stay in contact with your audience, keep them engaged with your brand, and deliver valuable content. But they can also be time-consuming to put together. That's why we've created this How-To Template for Newsletters - so you can save hours of work by using it as the basis for all of your newsletters.


What is the purpose of newsletters?

Email marketing campaigns can help you achieve many goals, including increasing traffic, expanding subscriber lists, and boosting sales. If done right, they can also create loyalty and customer engagement, which means more repeat purchases! And don't forget about all those juicy data points you get from email software like open rates, click-throughs, and unsubscribes, too.


How to create an effective newsletter that engages users and expands your subscriber's list?


A few things to consider before you start:




Subject Line

Your subject line is an essential part of your newsletter - it will determine whether or not your audience opens and reads it. Make sure that yours stands out from all other emails in their inboxes by being creative, relevant, and capturing users' attention.


Call To Action

You need a clear call-to-action so people understand what they should do next – whether that's reading more content on your site, visiting a specific landing page, or downloading an e-book related to the email's topic.


Formatting Matters

Your newsletter shouldn't look like one big block of text, making it difficult for readers to scan through looking for crucial information. Use headings, bullet points, and formatting liberally throughout the document, so critical points are apparent.


Do Your Research

Figure out what problems you can solve for people with the content in your newsletter and why they should want to be part of it.


Measure Your Progress

Your newsletter shouldn't look like one big block of text, making it difficult for readers to scan through looking for crucial information. Use headings, bullet points, and formatting liberally throughout the document, so critical points are apparent.


Headlines

Write an attention-grabbing headline every single time - just as you would for any other piece of content online today.


Design

Make sure everything looks good visually, too – design counts! Design is critical whether you're sending an email, using social media, or promoting your content through paid ads.


Marketing

Figure out the best channels to promote it on and ensure you've got enough budget behind them. If you don't have a large marketing team, try partnering with others who do – like influencers, for example.


What is a good newsletter length?

A good newsletter length is 50 to 200 words - not too long and not too short. You want people actually to read the content you're sending them, so make sure that it's engaging from start to finish.

What are good topics to cover?

The best topics to cover in a newsletter are current events, industry news, and updates about your brand that will be valuable to your subscribers.

How should I position my newsletter?

Position your email as a solution for their problems and make sure that users understand why they should be part of it (or what's in it for them). You can also use a compelling call to action to get people interested.

What is the best way to engage with subscribers?

The most important thing here is content: give useful, relevant, and up-to-date information so that people will read through your newsletters every time you send one out. Once they've subscribed, making sure you reply quickly if someone reaches out helps too - especially when generating leads from potential prospects who may not have heard about your brand before.

How often should I send out newsletters?

The most important thing here is content: give useful, relevant, and up-to-date information so that people will read through your newsletters every time you send one out. Once they've subscribed, making sure you reply quickly if someone reaches out helps too - especially when generating leads from potential prospects who may not have heard about your brand before.

How do I find subscribers?

Finding new leads usually starts with existing customers - look at what products/services they've bought before and see where else you can get them to sign up. You should also look at the top-performing content on your blog and see where it's getting shared - there are likely more people who would want to hear from you.

What tools do you recommend to create a newsletter?

There are many tools out there that make it easy to create an email newsletter. Some of the most well-known ones include:

Some of the top features to look for on tools include:

  • The ability to create multiple lists. For example, you can split test different groups of your subscribers.
  • A/B testing capabilities. For example, to get more insights on which subject lines work best, what content performs well, etc.
  • Easy integration with social media and other tools like analytics software.
  • Ability to create campaigns quickly so that you can test and iterate on different formats fast.
  • Ability to insert images into your newsletter. Having visuals is always crucial when it comes to grabbing people's attention.
  • The ability to make customization easily, like inserting specific web links or including custom fields.
  • Analytics so that you can track your campaign and see what's working - if something isn't, then you can quickly make changes to improve it.
  • Autoresponders: the ability to set up a sequence of emails. Like if someone subscribes but doesn't open an email after their first one, for example.
  • Mobile responsive templates: newsletters need to look good on mobile devices too.

Newsletter Templates

Using templates can save you time when it comes to creating newsletters.

There are several different types of newsletter templates out there that allow marketers to produce compelling emails quickly and easily, with the help of drag-and-drop functionality or simple copy/paste tools for inserting blocks of content.

Some templates are free, and others require a monthly fee. Many of them offer customization options, like color palettes or fonts that can be changed to best fit your brand's style and messaging.

The most common types include:

  • Vertical (or portrait) Templates are full-width with no sidebars; they often look the same on every device, making it easy for marketers to create mobile-responsive newsletters quickly. They work great if you want people to focus more on content than design elements themselves.
  • Horizontal (or landscape) Templates - use this type if you prefer having an additional sidebar where you can put valuable information about your business, such as social media buttons or calls-to-action for subscribing/following. These templates work best for companies who want to include more information about themselves but still have an excellent design.
  • Collage Templates - these are usually reserved for brands with multiple different products/services that they offer. Marketers can use them to showcase what's new or popular in their business without making it feel cluttered and overwhelming.

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Newsletters are a great way to reach your audience and stay in touch with them. If your business is looking to build newsletters, consider using Scripted to write your content. Our platform connects businesses with some of the top writers in your industry so you can automate the process of content creation.

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