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Why Content Tune-ups are Essential for Long-Term Content Marketing Success

As your business grows, it’s common to end up with old content created years ago. The foundation of your existing content is strong, but the details have changed over time. Content tune-ups refresh this information without requiring a large investment.

You maximize the ROI of your content marketing budget, and investments that you made years ago can continue to bring in leads and revenue. Another advantage of repurposing your existing content is building up a robust backlink profile on that particular page.

Other websites consolidate their links to that topic since you use the same piece of content, rather than having links pointing to multiple posts on the same topic. Your business gets recognized as an authority in that topic, and the page becomes more trusted by the search engines.

How Do Content Tune-Ups Benefit Your Business?

Updating and improving your existing content library through content tune-ups provides many advantages, including:
  • Lowering content creation costs
  • Improving search engine optimization
  • Establishing an authority position in your market
  • Generating new backlinks
  • Building an audience
  • Getting the best of both worlds with evergreen content and topical posts
  • Bringing in more organic traffic
  • Getting more leads
  • Adapting to new best practices in content marketing and your industry

Power your marketing with great writing.

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Browse Top Content Tune Up Writers

Search top content tune-up writers to write high-quality content tune-up for your business. As a Scripted member, you will be able to reach out to writers directly, negotiate price, and start short or long-term assignments with ease.

Ruby Sasha Alosbanos
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Customer Ratings:
135 reviews
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Krista Hillis
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Customer Ratings:
1267 reviews
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Lee Barbour
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Customer Ratings:
776 reviews
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David Tidmarsh
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Customer Ratings:
1417 reviews
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Nick Callos
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Customer Ratings:
216 reviews
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How It Works

1
Join Scripted
2
Describe Your Content Writing Needs
3
Find Your Freelance Writer
4
Receive First Draft

Smart Match

Technology

Scripted’s SmartMatch technology makes it easier than ever to get started immediately with an experienced freelance writer in your industry.

We categorize our freelance writers by industry expertise, skillset, and level of experience. This allows our SmartMatch system to place your business with the perfect freelancers for any of your various content creation needs.

No more posting to job boards, sifting through countless resumes, writing samples, and bids to find a reliable, full-time writer who can handle your website copy, blog posts, newsletters, and sales material. Instead, Scripted SmartMatch does the vetting of copywriters for you and allows you to order content immediately from the best writer, all within your pricing budget.

100% Satisfaction Guarantee

If you don't love it, you don't pay for it. Period.

Buying Content Tune-ups to Maximize Your Content

Sometimes your older content is not up to the quality that your audience expects in the modern business world. Content standards change and customer expectations shift over time, and your company’s content strategy must adapt. The time and resource investment is much lower than it is for new content, so you can make your marketing budget go further. HubSpot found that updated content received an organic traffic boost of up to 106 percent.

You get a higher ROI when you outsource your content tune-ups, but it can be challenging to find the right writing service. If your content gets updated with incorrect information or a bad writer introduces typos and errors, you could lose the value of that asset.

High-quality content starts with experienced writers. When you work with a reliable and highly skilled professional for your content tune-ups, you’ll end up with marketing assets that put in plenty of work for your business years after they’ve been published. These assets can easily become some of your most effective sales tools.

Power your marketing with great writing.

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Hire Scripted Writers for Content Tune-ups

You need content tune-ups, but you’re worried about the time required to make that many updates. After all, content marketing is not a one-and-done strategy. You have to continually invest in content tune-ups and new content if you want to remain competitive. Working with an outsourced writing service is an effective method for managing these requirements, but only when you work with a quality platform.

It’s far too easy to get burned by inexperienced or poor-quality writers that leave your content worse than when it started. At Scripted, we rigorously screen all of our writers for you. Only two percent of applicants make it through this process, which gives you access to experienced, high-performance writers. Our writer pool covers many niches and industries, so you can find subject matter experts that know your market inside and out.

In addition to their writing skills, Scripted’s talent pool is also well-versed at marketing best practices. They tune-up your content with these principles in mind. You get SEO-friendly content that's also valuable to your target audience.

Scripted’s content marketing platform removes many difficulties that surround finding and hiring content tune-up writers. You can quickly access the writing resources you need with none of the frustrations.

It’s time to give your website a facelift with content tune-ups. We’re happy to walk you through the process of using our platform and helping you create a great content tune-up team. Take the first step with Scripted’s free trial.

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