Why Content Tune-ups are Essential for Long-Term Content Marketing Success
As your business grows, it’s common to end up with old content created years ago. The foundation of your existing content is strong, but the details have changed over time. Content tune-ups refresh this information without requiring a large investment.
You maximize the ROI of your content marketing budget, and investments that you made years ago can continue to bring in leads and revenue. Another advantage of repurposing your existing content is building up a robust backlink profile on that particular page.
Other websites consolidate their links to that topic since you use the same piece of content, rather than having links pointing to multiple posts on the same topic. Your business gets recognized as an authority in that topic, and the page becomes more trusted by the search engines.
How Do Content Tune-Ups Benefit Your Business?
Updating and improving your existing content library through content tune-ups provides many advantages, including:
- Lowering content creation costs
- Improving search engine optimization
- Establishing an authority position in your market
- Generating new backlinks
- Building an audience
- Getting the best of both worlds with evergreen content and topical posts
- Bringing in more organic traffic
- Getting more leads
- Adapting to new best practices in content marketing and your industry
Browse Top Content Tune Up Writers
Search top content tune-up writers to write high-quality content tune-up for your business. As a Scripted member, you will be able to reach out to writers directly, negotiate price, and start short or long-term assignments with ease.
I love to travel and immerse myself in different cultures. I have written Lifestyle and Travel pieces for travel and tours sites, e-commerce platforms, and offline businesses over the years. In addition, my Biology degree and training in Practical Nursing helps me write Healthcare and Sciences articles.Customer Ratings:
Krista graduated from the University of Guelph where she studied psychology and neuroscience. Still active in her research, she now focuses on all aspects of health — both mental and physical. Based on her strong research skills, she is confident in a wide range of topics. Her specialties are health, nutrition, neuroscience, and business. She also owns a small business, which is most certainly her creative outlet!Customer Ratings:
Lee Barbour is a seasoned content writer with a Master's degree from Sarah Lawrence College. She writes across a variety of industries, including travel, technology, digital marketing, healthcare, business, and real estate. She has collaborated on award-winning campaigns for both startups and Fortune 500 companies, and her work has led her to jobs in Chicago, San Francisco, Las Vegas, Cyprus, Japan and New York City. She has over 15 years of experience in client communication and wordsmithing.Customer Ratings:
I'm a programmer and writer; I've worked as a software developer at MIT, I have a BA in history from Yale, and I'm currently a graduate student in computer science at UT Austin. When I write I generally combine these interests by focusing on software, technology, business, and financial writing.Customer Ratings:
A freelance writer since 2010, Nick has experience and expertise across a range of topics, having written everything from travel guides and how-to articles to clothing descriptions and personal finance pieces. Possessing an incredible ability to understand client needs and connect the dots, Nick is able to deliver content that meets expectations and offers solid return on investment. A lifelong writer and reader, Nick honed his craft at Boston College, where he majored in English Literature. Outside of writing, Nick enjoys an afternoon cup of tea, traveling the world, playing the stock market, and watching NBA basketball.Customer Ratings:
How It Works
Scripted’s SmartMatch technology makes it easier than ever to get started immediately with an experienced
writer in your industry.
We categorize our writers by industry expertise, skillset, and level of experience. This allows our SmartMatch system to place your business with the perfect writers for any of your various content needs.
No more sifting through countless resumes, writing samples, and bids to find a reliable writer who can handle your website copy, blog posts, newsletters, and sales material. Scripted SmartMatch does the vetting for you and allows you to order content immediately.
100% Satisfaction Guarantee
If you don't love it, you don't pay for it. Period.
Hire Scripted Writers for Content Tune-ups
You need content tune-ups, but you’re worried about the time required to make that many updates. After all, content marketing is not a one-and-done strategy. You have to continually invest in content tune-ups and new content if you want to remain competitive. Working with an outsourced writing service is an effective method for managing these requirements, but only when you work with a quality platform.
It’s far too easy to get burned by inexperienced or poor-quality writers that leave your content worse than when it started. At Scripted, we rigorously screen all of our writers for you. Only two percent of applicants make it through this process, which gives you access to experienced, high-performance writers. Our writer pool covers many niches and industries, so you can find subject matter experts that know your market inside and out.
In addition to their writing skills, Scripted’s talent pool is also well-versed at marketing best practices. They tune-up your content with these principles in mind. You get SEO-friendly content that's also valuable to your target audience.
Scripted’s content marketing platform removes many difficulties that surround finding and hiring content tune-up writers. You can quickly access the writing resources you need with none of the frustrations.
It’s time to give your website a facelift with content tune-ups. We’re happy to walk you through the process of using our platform and helping you create a great content tune-up team. Take the first step with Scripted’s free trial.