Why You Need To Consider Ad Copy
If your business doesn't have a strong online presence, you're missing out on a major market segment. Build your brand by promoting it online through the right channels. Explore competitive channels, benefits of strong copy, and reasons to choose the Scripted platform for your next campaign.
An advertisement can be a first impression, elevator speech, company announcement, cross-sales suggestion, sales pitch, or any combination. A major advertising campaign may be necessary to spread the word and get your business off the ground. If you already have a growing audience and online presence, a few tailored ads can help you grow your audience.
There are many approaches to take with your advertising campaign, so be sure you work with a writer who understands your approach and goals for your content. Here are a few ways to sort and define different types of ad copy:
- Goal: Introductory, trial, expository
- Platform: Video, mobile, native
- Reasoning: Logical, emotional
Effective advertisements are memorable, personalized, and engaging, from a new banner to a series of landing pages for your company. Your goals can vary depending on your company, your audience, and your particular campaign. Reflect on your brand voice and what you want your audience to do after reading your advertisement before you kick off a project.
Once you establish your goal, it's time to choose a platform. Advertising copy is often short-form copy, though it can also be long-form. Here are some of the most common places for short-form copy in your advertising strategy:
- Pay-per-click ads
- Display ads
- Sponsored social media posts
- Google ads
Clear, concise, and on-brand messages efficiently deliver your stated goals. Many short-form content ads use just a sentence or two, so you need content that's direct and powerful.
The keywords, format, and tone of short-form messages are critical. It takes extensive research into your industry, a deep understanding of your brand, and a commitment to quality content. Scripted writers offer all of these for short-form ads with long-reaching effects.
You don't need to hire an in-house copywriter to develop personalized ad content. Hiring an in-house writer or team of writers comes with many logistical hurdles and paperwork. Once hired, your company needs to balance the writer's workload and ensure content is turned in on time and on target. The team at Scripted helps you effortlessly scale up or down your advertising campaigns.
Writers from Scripted offer highly researched, engaging content that sells. Industry-specific writers tailor informative and compelling content to your audience. Advertising is often the first impression of your brand, so be sure the tone is flawless and the message is clear.
How Does Ad Copies Benefit Your Business?
Ad copy powers your business growth. As you prepare to scale up your products or services, advertising offers you the following benefits:
- Measurable results
- Increased traffic
- Improved SEO
- Increased conversions
- Enhanced first impressions
- Improved brand authority
- Increased ROI
- Encourages a loyal following
Scripted Also Offers These Great Products
Browse Top Ad Copy Writers
Search top ad copywriters to write ad copy for your business. As a Scripted member, you will be able to reach out to writers directly, negotiate prices and start short- or long-term assignments with ease.
How It Works
Buy Ad Copy to Boost Conversion Rates
Create advertising that converts. Your ad copy should grab the attention of your prospective customers and immediately connect them with the most relevant messages in your company. This could be a lifestyle pitch, relevant statistics, or eye-catching statement.
Are you keeping up with your online advertising? Small businesses spend, on average, 1% of their revenue on advertising. Approximately 45% of small businesses use pay-per-click advertising, while 73% are using social media marketing. All of your online advertising channels require consistent quality and on-point content to reach your audience.
How much are you investing in business growth? A quality ad campaign can extend the reach of your business and connect with a wide audience. Personalize your messages and advertising platforms to reach motivated buyers and customers interested in being loyal, long-term followers of your brand. An advertising campaign requires careful planning but offers incredible results with the right goals and the right team.
The planning phase represents a major struggle for many business owners. You must determine your audience, your message, and the best platform to share that message. With Scripted's writing service, you can field proposals from writers who understand the frustrations of planning. Once you receive example blog posts or other pitches, you can tailor your next project to grow your brand.
Be sure you choose a reliable writing service provider to maximize your ROI. At Scripted, you aren't just working with a generic team of copywriters. You have access to a personalized group of skilled professionals that understands your industry and audience.
Hire Scripted Writers for Your Ad Copy
A good copywriter is hard to find. At Scripted, we've done most of the work for you. All that's left is to join our platform and connect with one of our vetted writers. We only accept around 2% of applicants, and our all-in-one platform helps you get to know your copywriter.
Review writer portfolios, years of experience, bios, and customer ratings to find a writer that fits your ad copy goals. Start Scripted's free trial today to optimize your ads and propel your business forward.