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The Importance of Hiring Real Estate Writers
Property is everywhere, whether we’re looking to buy, sell, or rent. If your website involves the real estate business, you'll need to hire a good real estate writer. What a real estate writer does is write articles on sought-after information around the residential and commercial real estate businesses.
If you need articles with tips for buying and selling, places for sale, managing money, negotiating with agents, and more, an experienced real estate writer is essential.
Why Hire a Real Estate Writer?
Real estate is a complicated business, and there are multiple perspectives to look at. There are realtors, mortgage lenders, and plenty of niche processes to understand. While you may be a subject expert on the real estate market, you don’t necessarily have time to sit around digging up numbers and fact checking a great article. You need a writer with a similar inherent knowledge base to yours.
A professional real estate writer can take any idea and turn it into a blog. We can even help you brainstorm content ideas to fill your calendar. Whether you’re looking for topical real estate news of the day or evergreen deep dives on subjects like home staging or the MLS, we have you covered. That’s not all – veteran real estate writers understand both real estate and modern writing.
The Benefits of Hiring a Real Estate Freelance Writer
Professional freelance writers understand a whole other level of writing. We’re trained to help corporations with a variety of needs, from internal training documents to email newsletters, web pages, and more. Modern real estate writers can combine the expertise of a real estate professional with polished copy that elevates your social media, search rankings, and conversions.
No matter what your goals are, experienced real estate writers can help. Of course, finding the right writers can be time consuming. You need to set expensive ads, take the time to interview respondents, and filter through a lot of junk. Luckily for you, there’s a platform where you can access a large pool of writers who specialize in every niche topic within the real estate business – Scripted.
Finding a Real Estate Writer on Scripted
Scripted is an easy to use platform with professional copywriters whom you can build a relationship with. Not only that, you’re not tethered to any one writer. The advantage of Scripted over finding an in-house writer is you can always access on-demand services. You’re able to scale your writing needs and incorporate as many writers as you need.
Using Scripted, you can get a project done as fast as you need by recruiting more writers. And you never have to worry about downtime or days off, because there’s always another writer in the pool to choose from. With Scripted, you’re not just hiring a real estate writer, you’re hiring a full team of as many writers as you need. We can cover everything from front to back in the house-buying process from the perspective of the buyer, seller, or even an objective third-party news organization.
Use a real estate writer to draw more property owners to your site today.
Frequently Asked Questions About Hiring Writers
The cost of a real estate writer can vary significantly depending on the writer’s experience and the topic you want covered. If you want a blog post that covers superficial facts about a neighborhood, you can probably find a beginning writer willing to take the project for 5 or 6 cents per word. If you want an in-depth analysis about an area’s latest real estate trends, expect to spend between 10 and 15 cents per word.
You can hire a real estate writer by searching for content-creation platforms for writers with experience in real estate. Reputable platforms have writers pass tests and provide writing portfolios before accepting them. That means you don’t have to spend time vetting new writers. Instead, you can view their portfolios to choose the real estate writers that appeal to you.
Look for a real estate writer who understands the industry’s fundamentals. The writer doesn’t have to live in an area to discuss its real estate. Plenty of databases provide information about household costs, insurance rates, crime, and other topics related to real estate. As long as the writer has a strong background in research, you can count on them to write accurate content for your site.
That depends on what kind of business you operate. If you manage a real estate agency, hiring a writer can increase traffic to your website, which means more people will see the properties you have for sale. If you own a blog that teaches real estate agents how to increase sales, a writer can help by increasing your ad revenue and convincing agents to pay for your seminars.
Some real estate agents earn extra money by working as real estate writers. That means you get a professional’s perspective when you publish social media posts, newsletters, and blogs. Other people start writing after they retire from real estate. That way, they can share their experience and make money without dealing with the stress of finalizing deals.
What Do You Get On Scripted?
Any Content Type
- Blog Posts
- Press Releases
- Social Media Posts
- Product Descriptions
Real, Vetted Writers
- User Reviews & Success Metrics
- Browse Writing Samples By Topic
- Writers Pitch Blog Ideas
- 24-hour Turnaround Available
Complete Solution
- 100% Original Content
- User-friendly Ordering
- Instant Start Projects
- Content Promotion Strategy
Browse Our Top Real Estate Writers
Search top real estate writers to write high-quality content for the real estate industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Chelsea is a Pacific Northwest-based writer and editor who inspires action through clear, concise SEO content. Her primary focus is on optimized blogs and web copy across industries, with extensive experience writing for real estate, faith-based organizations, non-profits, and startups. She also has over ten year's experience helping authors write, edit, and fine-tune their book manuscripts for publication.
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Experienced journalist, writer, PR professional, marketing professional, and cat juggler*. Veteran content producer. *That one's not true. Yet.
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Morgan D
Burlington, Vermont, United States •Morgan is a well-rounded writer with the ability to write in a variety of industries and writing styles. She can adapt the voice and tone of her work to the clients that she works with. Her work includes: blog posts, articles, website content, white papers, copywriting, product descriptions, and books. While her main asset types are in design, travel, real estate, parenting, and business she has written for a variety of clients including photographers, schools, healthcare clients, jewelry designers, service professionals and more. Morgan holds a BFA in Interior Design from The Savannah College of Art and Design, and a MA in English and Creative Writing from Southern New Hampshire University.
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Betsy S
Washington, United States • Last online 15 minutesBetsy Stanton is a professional content writer who has worked through Scripted since 2012, researching and writing on a broad range of topics. Her employment background includes market consulting, real estate, non-profit organizing, healthcare-related social work and community college ESL teaching. She is also a literary writer (under a different name), and her short fiction, poetry and essays have appeared in respected journals. She has a Bachelor of Science degree from the University of California, with coursework that included biology, physics and calculus. Her graduate work at the University of Washington School of Social Work led her into private consulting in personal finance, business practices and digital marketing. She is a careful, enthusiastic researcher who enjoys matching her writing tone to each client’s unique needs. She...
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Kathleen offers three key skills. First, she has the ability to use her own expertise to inform her writing. Second, she has the capacity for doing research on a wide variety of topics, identifying the heart of the information, and then presenting it in an easy-to-understand written form. Third, Kathleen enjoys producing different styles of writing -- from friendly to formal to a bit irreverent. Her natural curiosity keeps her motivated to find the information that will make her writing attract readers. Kathleen has an extensive business background. Prior to writing professionally, she held management positions in several industries including consulting, technology and healthcare. She has lived in the trenches, not just written about them. While her background gives her the skills to write for a variety of industries, Kathleen does ...
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Sydney Chamberlain is a content writer specializing in informational, research-driven projects. When writing, she focuses on delivering insightful, valuable content with the goal of making measurable impacts for her clients and their brands. In her personal life, she's passionate about travel, wellness, and technology, and those interests often tie into her work. You can learn more about her at sydneychamberlain.com.
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Amber is an experienced lifestyle and travel writer with a Bachelor’s Degree in English and Literature. With over 11 years of experience, Amber has written for outlets like Huffington Post and SheKnows, along with globally recognized print publications. She specializes in crafting informative, yet engaging travel guides, long form blog posts and S.E.O. optimized web content for small businesses, as well as Fortune 500 companies. A vast knowledge of real estate, travel, beauty and wellness topics enables Amber to accurately hone in on your brand’s unique personality and overall mission to cater content to your specific needs. Whether luxury branding or a more budget-friendly approach is required, Amber is highly focused on customer satisfaction and strives to exceed expectations.
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Autumn has a BA in Journalism from Arizona State University, where she was accepted to the Barrett Honors College. Since 2008, she has written content focusing on the law, real estate, business, insurance, travel, education, digital marketing, and social media. There are few topics she hasn't written about at this point, but she loves learning something new every day, so she's always up for the fun of researching and writing about new subjects.
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D.A. B
Wisconsin, United States • Last online 5 daysDan is a seasoned writer and ghostwriter who addresses diverse audiences with ease. Although he calls Milwaukee, WI, home, he’s written for clients in North America, Europe and Australia. Effective SEO and insightful research are second nature. For example, his work on two 15,000-word-plus projects generated multiple #1 search rankings for a Fortune 50 company and a major sports publication.
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Kathy M
Columbus, Ohio, United States •Kathy began her writing career as a newspaper reporter and assistant editor for a local county newspaper, the Jackson-County Times Journal. Currently, she writes full time as a freelance writer specializing in SEO and web content. Her areas of expertise include beauty, health, finance, home and family, and real estate.
Customer Ratings:Power your marketing with great writing.
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Read Sample Real Estate Blog Posts
The best way to find the perfect real estate content writer for your business is to read writing samples they have published in the past. All Scripted writers offer writing samples to potential clients to showcase their talent and experience. Check out these blog posts from a few of our real estate writers:
Finding Good Rental Properties and Tenants
Finding Good Rental Properties and Tenants
If your long-range plans include a career in real estate investing, it's likely that at some point you'll own rental properties and be a landlord. It will be up to you to find and screen tenants, collect rents, clean up when they move out, and maintain your properties. Of course, you could hire a full-time property management company to take care of such duties for you, assuming your finances are able to handle such a luxury. In the beginning that may not be the case, so how well you perform these tasks yourself can...
Read MoreIs Now the Time to Buy an Investment Property?
So, you want to be an investment property owner?
As home prices and interest rates continue to climb, you may be understandably wondering whether it still makes sense to buy an investment property. But figuring out the real estate market at any point can sometimes feel like trying to predict your future with a crystal ball.
What if it's too late? Or too early? Are you too young? Too old? Don't have enough funds? Too risk averse? Not risky enough? Did you fail to accurately predict and pounce on that mythical, perfectly ideal investment window 10, 12 or 15.75 years...
Read MoreWhat Types of Real Estate Content Can You Order?
Scripted has been a tremendous partner and value add for our business in helping us craft insider descriptions of cities and neighborhoods.
Scripted has been a wonderful resource for original content across many topics. They are effective at pitching new ideas or taking raw thoughts and building them into well crafted masterpieces of content.
We would've had to hire about five full-time writers to get the amount of content that we're currently getting from our partnership with Scripted," said Kelly. "It just makes total sense.
We've been working with Scripted on about four blogs per month for the past 12 months. As the writers and Scripted have become familiar with the brand and the way we work, they have been a great partner and delivered fantastic content which we publish monthly on our platforms.
One of the most beneficial parts of the platform is how the content reviewing system works. We love the ways in which writers of different levels can be selected and the excellent customer support Scripted offers. We hope to continue this relationship well into the year.
The adidas blog has seen growth month over month. We get some great comments on social as well.
The biggest benefits of moving to Scripted have been improvements in the quality of writing, access to subject matter experts, and the ability to quickly complete large volumes of writing simultaneously.
As an agency, we manage our own blog plus several client blogs. That means we always have a lot of posts in the works. Scripted helps us to make sure we deliver quality writing on time.
We've been using Scripted for about eight months. The implementation of the agency dashboard lets us organize and manage projects by client, which is a huge help when you're dealing with a large volume of posts for a wide variety of clients. We can also restrict access to just the people who need access to each project. This helps keep inboxes less cluttered and more focused on what's important. The agency dashboard also allows us to favorite writers whose voice matches a particular client's brand, a big help when identifying the right writer for the job.
In the past, we produced content either in-house or with freelance writers. Scripted has been much more reliable, and the writing quality on Scripted has been consistently strong.
Using Scripted allows us to increase the frequency of our posts, and it's also a great forcing mechanism to plan in advance and pull together the topics and assignments for the upcoming month as well. It's a good forcing function as well just to make sure we're looking in advance at upcoming holidays or upcoming change.
I think the quality is excellent. I was incredibly impressed. I thought that the writers found the fun voice, and I think there was a consistency across all the blog posts.
I was particularly overwhelmed with a lot of work here at Eventbrite, so I didn't have a ton of time. It took very little effort on my end to work with Scripted and their account management service. My account manager Tasia Potasinski made it really easy and straightforward for me -- using Scripted definitely saved me time and energy.
After receiving the final drafts, I didn't have to do much editing. It took me no more than 10 or 15 minutes of reading through the white papers to just make sure everything was accurate. I think the quality of the content was strong and I felt like each writer did a fair amount of additional research. They really took the time to understand the topic and the context within the topic.
Prior to using Scripted we relied heavily on in-house marketing teams to create content. We're into our second year working with Scripted, and over those two years we've increased our content capabilities greatly - easily doubled the content and ideas in the last year.
We use Scripted as an extension of our team and use the various services Scripted provides to supplement our research. Just getting a different perspective on an issue can help jumpstart an idea.The biggest benefit of Scripted is having access to a whole group of writers who offer a different perspective that makes our topics and ideas much greater in writing.
