The Importance of Hiring Senior Services Writers
In 2017, approximately 47 million seniors were living in the United States – a number that is anticipated to double in the next 40 years. By the year 2060, it is believed that nearly 100 million Americans will be 65 years of age or older, and these individuals will require a plethora of services.
This aging population, as well as their loved ones and caregivers, will seek content that helps guide them in terms of living arrangements, health, and care. This is why it's important to hire expert senior care writers who can produce content that is engaging and educational.
Why Hire a Senior Services Writer?
Depending on your content marketing strategy, you may be looking for a writer who has a medical and science background; or you may be looking for quality writers who have personal experience in terms of senior care. Regardless of your approach, it's imperative that you find the right fit.
Senior services and senior care can be a sensitive topic, so it's important to work with writers who understand your target audience. This type of content should reflect a high level of compassion, as well as factual accuracy, particularly when providing advice related to senior health and care.
Whether you are creating social media content, blog posts, email newsletters, or other marketing material, it's important to have an experienced, professional freelance writer on your team. This will help you build trust and maintain a respected reputation within the senior services industry.
The Benefits of Hiring a Senior Services Freelance Writer
Aside from offering research-backed content and expertise, a senior services freelance writer will also allow you to improve all aspects of your content marketing strategy. If your objective is to provide educational content to help those in need, you will require traffic – the same applies if you aim to sell products or services.
When you hire a senior services writer, they will be able to help you:
Improve SEO based on their experience as a professional writer. For example, an experienced senior services writer will help you optimize your website, appropriately implement keywords, develop engaging topics, build backlinks, and more.
Showcase a high level of professionalism, addressing topics that range from senior care living facilities to caregiver support. This is a highly specialized niche that requires expert knowledge and understanding.
Increase conversion rates as a direct result of the quality content you continue to share. For example, your goal may be to sell more products or services, have a higher percentage of website visitors fill out a specific form, or call your senior services agency. An experienced senior services freelance writer will be able to better connect with your audience, supporting you and your objectives.
Finding a Senior Services Writer on Scripted
If you're looking for a senior services writer to help you reach your short- and long-term content marketing goals, Scripted offers a large talent pool. Accepting only the top 2% of applicants, Scripted is proud to offer a satisfaction guarantee.
Connect with writers, discuss details, and analyze completed content all-in-one place. Obtaining quality content based on your budget has never been easier.
Browse our top freelance senior services writers today!
Frequently Asked Questions About Hiring Writers
Senior services has become a major, highly competitive industry as the US population grows older. The industry’s competitive nature can force you to spend quite a lot of money on marketing materials, website pages, and social media posts. Beginner writers might charge low prices around 6 cents. Experienced writers, though, can charge 10 to 15 cents per word.
You don’t have to spend much time or energy finding a senior services writer. Find a content-creation platform that will connect you with an experienced senior services writer. The best platforms will only hire writers who show excellent skills in grammar and word choice. Writers might also need to provide a portfolio of published articles. Browse their profiles to find someone with the experience, writing samples, and client reviews that give you confidence.
The best senior services writers know how to balance empathy, sympathy, and knowledge. They need to take a soft approach to educating families about retirement communities, assisted living, home health agencies, and similar topics. Coming across too formally can turn people away. Writers who understand that these decisions are difficult can form connections with readers. Ideally, that turns families into your clients.
Most freelance writers have college degrees. Not all of them have professional experience working in senior services, though. Many companies find it difficult to find senior service providers who also know how to write excellent content. If you want expert advice in your content, encourage your writer to interview a senior services professional. That approach often works well.
The first senior services writer that you choose might not be the perfect person for your company. Personalities and styles don’t always line up well. That’s okay! Thousands of other writers would love to write senior services content for you. Browse your platform’s profiles again to find more writers who feel like a good fit.
What Do You Get On Scripted?
Any Content Type
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Browse Our Top Senior Services Writers
Search top senior services writers to write high-quality content for the senior services industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Ellen Gilmer is a published author, speaker and performance artist living in New York City. She has spoken and performed internationally and enjoys sharing her experiences with others. She has published two books with the Pentland Press Ltd. and Carnegie Publishing Ltd. in England: La Belle Famille, a novel, and Free Style Run of the Heart, a book of dramatic monologues with poetic songs, and she is now an active KDP Amazon publisher. Her latest book, published with Create Space, is entitled, Song Poems from the Cumulus Cloud and Creative Essays. Ellen is also a journalist for the International Press Association and a Cultural Ambassador for the International Biographical Centre in Cambridge, England. She is always interested in comments and feedback from her readers, who make sharing creative ideas and art forms possible, successful a...Customer Ratings:
Jennifer Shugart is an Atlanta-based freelance health writer, SEO content creator, and owner of the healthy lifestyle blog, Derby Lane Dreams. Jennifer’s 13+ years of experience as a Registered Nurse and Case Manager enable her to provide accurate and engaging copy that converts complex ideas into relatable content. To learn more about Jen’s writing services and how she can meet your communication needs, visit her professional writing services website at This Southern Lady Writes.Customer Ratings:
Amanda Heiser is a freelance writer that specializes in mental health, motherhood, and being a woman in today's world. She has a fondness for crafts, fiber arts, and gardening. She feels her greatest strengths as a writer are her passion for accuracy and research and her ability to adapt to the proper tone for a piece. Credible sources make a blog or article stand on its own, and engaging writing keeps readers on the page. Amanda is excited to write the engaging, SEO optimized content you're looking for.No Ratings
I have a background in healthcare which includes nursing, cardiovascular disease, diabetes, cancer, program management, and commissioning in the UK health setting. I also write for the travel and leisure industry and am a walking guidebook author. My portfolio includes writing on local food production for a regional magazine. NCTJ Diploma in Journalism.Customer Ratings:
As a lawyer and a former English major, I've been writing most of my life. I also have a keen understanding of people, which allows me to adapt my tone, style and vocabulary to almost any audience. Up to now, my writing has primarily focused on issues related to law, politics, and religion. But I can research and write on almost any topic. I'm particularly interested in writing for organizations doing work in the public interest. My legal background has given me excellent research skills and the ability to find a fresh and unique slant to any project. I can give your audience what they want. I prefer short writing projects, like emails, blog posts, articles, or content marketing pieces, but I can do longer work as well.No Ratings
Betsy Stanton is a professional content writer who has worked through Scripted since 2012, researching and writing on a broad range of topics. Her employment background includes market consulting, real estate, non-profit organizing, healthcare-related social work and community college ESL teaching. She is also a literary writer (under a different name), and her short fiction, poetry and essays have appeared in respected journals. She has a Bachelor of Science degree from the University of California, with coursework that included biology, physics and calculus. Her graduate work at the University of Washington School of Social Work led her into private consulting in personal finance, business practices and digital marketing. She is a careful, enthusiastic researcher who enjoys matching her writing tone to each client’s unique needs. She...Customer Ratings:
Barbie Carpenter is a seasoned professional writer and editor who has artfully composed tens of thousands of articles, blog posts and retail product descriptions for the web. Her keen eye for detail, straightforward and engaging writing style and superb mastery of the English language are illuminated in every project. With more than a decade of professional writing and editing experience, Barbie is ready to tackle her next writing assignment with creativity, a conversational tone and research-supported facts and figures.Customer Ratings:
Kim Hill is a freelance writer, author, award-winning photographer, and loves to make art with real butterflies. Kim lives in Florida, has two degrees in Criminology, and is also an advocate for SkinCancer.net. Kim recently had three of her photographs selected for the Clio Art Fair in Chelsea, NYC and has two books out - Abandoned Northwest Florida and Abandoned After the Storm: Hurricane Michael.Customer Ratings:
Hunter Amato is a graduate of Florida State University with two degrees covering English writing, Italian, political science, and philosophy. He is a renowned technical writer and copywriter specializing in finance, technology, and law. Currently living in New York City, Hunter is the lead technical writer and copywriter for the WinIt App.Customer Ratings:
Lee Barbour is a seasoned content writer with a Master's degree from Sarah Lawrence College. She writes across a variety of industries, including travel, technology, digital marketing, healthcare, business, and real estate. She has collaborated on award-winning campaigns for both startups and Fortune 500 companies, and her work has led her to jobs in Chicago, San Francisco, Las Vegas, Cyprus, Japan and New York City. She has over 15 years of experience in client communication and wordsmithing.Customer Ratings: