The Importance of Hiring Senior Services Writers
In 2017, approximately 47 million seniors were living in the United States – a number that is anticipated to double in the next 40 years. By the year 2060, it is believed that nearly 100 million Americans will be 65 years of age or older, and these individuals will require a plethora of services.
This aging population, as well as their loved ones and caregivers, will seek content that helps guide them in terms of living arrangements, health, and care. This is why it's important to hire expert senior care writers who can produce content that is engaging and educational.
Why Hire a Senior Services Writer?
Depending on your content marketing strategy, you may be looking for a writer who has a medical and science background; or you may be looking for quality writers who have personal experience in terms of senior care. Regardless of your approach, it's imperative that you find the right fit.
Senior services and senior care can be a sensitive topic, so it's important to work with writers who understand your target audience. This type of content should reflect a high level of compassion, as well as factual accuracy, particularly when providing advice related to senior health and care.
Whether you are creating social media content, blog posts, email newsletters, or other marketing material, it's important to have an experienced, professional freelance writer on your team. This will help you build trust and maintain a respected reputation within the senior services industry.
The Benefits of Hiring a Senior Services Freelance Writer
Aside from offering research-backed content and expertise, a senior services freelance writer will also allow you to improve all aspects of your content marketing strategy. If your objective is to provide educational content to help those in need, you will require traffic – the same applies if you aim to sell products or services.
When you hire a senior services writer, they will be able to help you:
Improve SEO based on their experience as a professional writer. For example, an experienced senior services writer will help you optimize your website, appropriately implement keywords, develop engaging topics, build backlinks, and more.
Showcase a high level of professionalism, addressing topics that range from senior care living facilities to caregiver support. This is a highly specialized niche that requires expert knowledge and understanding.
Increase conversion rates as a direct result of the quality content you continue to share. For example, your goal may be to sell more products or services, have a higher percentage of website visitors fill out a specific form, or call your senior services agency. An experienced senior services freelance writer will be able to better connect with your audience, supporting you and your objectives.
Finding a Senior Services Writer on Scripted
If you're looking for a senior services writer to help you reach your short- and long-term content marketing goals, Scripted offers a large talent pool. Accepting only the top 2% of applicants, Scripted is proud to offer a satisfaction guarantee.
Connect with writers, discuss details, and analyze completed content all-in-one place. Obtaining quality content based on your budget has never been easier.
Browse our top freelance senior services writers today!
Frequently Asked Questions About Hiring Writers
Senior services has become a major, highly competitive industry as the US population grows older. The industry’s competitive nature can force you to spend quite a lot of money on marketing materials, website pages, and social media posts. Beginner writers might charge low prices around 6 cents. Experienced writers, though, can charge 10 to 15 cents per word.
You don’t have to spend much time or energy finding a senior services writer. Find a content-creation platform that will connect you with an experienced senior services writer. The best platforms will only hire writers who show excellent skills in grammar and word choice. Writers might also need to provide a portfolio of published articles. Browse their profiles to find someone with the experience, writing samples, and client reviews that give you confidence.
The best senior services writers know how to balance empathy, sympathy, and knowledge. They need to take a soft approach to educating families about retirement communities, assisted living, home health agencies, and similar topics. Coming across too formally can turn people away. Writers who understand that these decisions are difficult can form connections with readers. Ideally, that turns families into your clients.
Most freelance writers have college degrees. Not all of them have professional experience working in senior services, though. Many companies find it difficult to find senior service providers who also know how to write excellent content. If you want expert advice in your content, encourage your writer to interview a senior services professional. That approach often works well.
The first senior services writer that you choose might not be the perfect person for your company. Personalities and styles don’t always line up well. That’s okay! Thousands of other writers would love to write senior services content for you. Browse your platform’s profiles again to find more writers who feel like a good fit.
What Do You Get On Scripted?
Any Content Type
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Browse Our Top Senior Services Writers
Search top senior services writers to write high-quality content for the senior services industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Lee Barbour is an experienced brand content creator and copywriter with a background in Digital Marketing and Content Strategy. She offers consulting services, copywriting, content marketing, branding and storytelling for both startups and Fortune 500 companies and is an expert in marketing automation, inbound marketing, SEO and content strategy. Her work in writing, marketing and technology has led her to jobs in Chicago, San Francisco, Las Vegas, Cyprus, Japan and New York City and she has over 15 years of experience in effective client communication and wordsmithing.
Barbie Carpenter is a seasoned professional writer and editor who has artfully composed tens of thousands of articles, blog posts and retail product descriptions for the web. Her keen eye for detail, straightforward and engaging writing style and superb mastery of the English language are illuminated in every project. With more than a decade of professional writing and editing experience, Barbie is ready to tackle her next writing assignment with creativity, a conversational tone and research-supported facts and figures.
Hunter Amato is a graduate of Florida State University with multiple degrees spanning a wide variety of subjects. He aims to bring his diverse knowledge to bear in his professional pursuits in a way that helps further his blossoming career as a writer. He is currently living in New York City and aspires to continue growing his professional network in order to enjoy all that the Big Apple has to offer.
As a lawyer and a former English major, I've been writing most of my life. I also have a keen understanding of people, which allows me to adapt my tone, style and vocabulary to almost any audience. Up to now, my writing has primarily focused on issues related to law, politics, and religion. But I can research and write on almost any topic. I'm particularly interested in writing for organizations doing work in the public interest. My legal background has given me excellent research skills and the ability to find a fresh and unique slant to any project. I can give your audience what they want. I prefer short writing projects, like emails, blog posts, articles, or content marketing pieces, but I can do longer work as well.
Kim Hill is a freelance writer, author, award-winning photographer, and loves to make art with real butterflies. Kim lives in Florida, has two degrees in Criminology, and is also an advocate for SkinCancer.net. Kim recently had three of her photographs selected for the Clio Art Fair in Chelsea, NYC and has two books out - Abandoned Northwest Florida and Abandoned After the Storm: Hurricane Michael.
I have a Bachelor's of Science degree in Elementary Education. I spent 15 years working in the public schools system. My middle grade novel, "The Weirder the Better" was released in July 2011 by Black Heron Press. Since 2014 I have been working as a freelance writer. I have completed over a 1,000 articles in a wide range of subjects. I have specific writing experience in the fields of education, health, fitness, medical, and law.
A multifaceted freelance writer with 9+ years of varied experience. Skilled in the areas of article generation, biography writing, resume writing, listicles, jingle/ songwriting, press release generation, blogs, web copy, social media management, and much more. Loves to write on an array of topics including business, politics, entertainment, relationships, interpersonal communication, philosophy, psychology, women's issues, and many others.
Betsy Stanton is a professional content writer who has worked through Scripted since 2012, researching and writing on a broad range of topics. Her employment background includes market consulting, real estate, non-profit organizing, healthcare-related social work and community college ESL teaching. She is also a literary writer (under a different name), and her short fiction, poetry and essays have appeared in respected journals. She has a Bachelor of Science degree from the University of California, with coursework that included biology, physics and calculus. Her graduate work at the University of Washington School of Social Work led her into private consulting in personal finance, business practices and digital marketing. She is a careful, enthusiastic researcher who enjoys matching her writing tone to each client’s unique needs. She...
Renee A Butler is a finance writer whose writing has appeared in numerous outlets related to finance and investing, from TheStreet to SCORE. She has an MBA from Exeter, degrees in psychology, and over 15 years of experience working with hedge funds and startups. Her work is centered on technology, consumer trends, and investing strategies.
I have a background in healthcare which includes nursing, cardiovascular disease, diabetes, cancer, programme management and commissioning in the UK health setting. I also write for the travel and leisure industry and am a walking guidebook author.