The Importance of Hiring Insurance Writers
Everybody has and needs insurance, but few people actually understand the inner workings. It’s confusing, whether you’re insuring homeowners, renters, automobile, watercraft, medical, or life. Trying to explain concepts like deductibles and premiums can feel like pulling teeth, especially if you don’t have a capable insurance writer.
Insurance rules are constantly changing, and they’re different in every state. On top of this, many agencies offer to insure through a variety of underwriters who each have their own procedures too. With an insurance writer to explain everything, your agency can focus on the important parts of your business that actually generate revenue. Here’s what you need to know.
Why Hire an Insurance Writer?
Modern business requires a lot of writing. You need a website, social media accounts, listings on any business indexes, email newsletters, and more. This is just the digital stuff – you’ll also want physical brochures, letters, and postcards to send to customers. It can be a full-time job just staying on top of all the writing work.
Insurance writers like myself have built-in insurance knowledge. In my case, it’s because I worked in the insurance business for nearly a decade prior to becoming a writer. This means I have hands-on experience with declarations, endorsements, and insurance tracking for the purposes of mortgages, auto liens, and more. I can explain the entire process from binder through post-claims, because I worked directly in the insurance agency.
And it’s not just insurance I specialize in – after all, this is a freelance writing site. So, let’s discuss the benefits of hiring an insurance professional like me as a freelance writer.
Benefits of Hiring an Insurance Freelance Writer
Writing for business is more than being a subject matter expert. A professional insurance writer also understands how to write for the platform. This means I can match any tone you need, from playful and comedic scripts with a cartoon gecko to somber and serious information regarding COVID-19.
Regardless of what you’re looking for, we provide deep, targeted research to ensure you have the highest quality posts. This improves SEO ranking, optimizes conversion rates throughout your funnel, and raises your brand awareness. With an experienced insurance writer, you’re guaranteed to always have the most up-to-date and important information.
That’s where Scripted comes in handy.
Finding an Insurance Writer on Scripted
I’m not the only professional insurance copywriter on Scripted. It’s a massive platform with experienced writers running the full gamut of expertise. As mentioned above, I’m an expert in all things related to home or auto insurance, but I’m not as knowledgeable in medical or life insurance. This means if you hired a writer like me in-house, you’ll still need at least one more to cover the remaining topics.
With Scripted, you don’t need to worry about these logistics. When you sign up, you’ll gain full access to our entire library of writers from different disciplines around the world. Our combined specializations can be utilized a la carte or however fits your business needs. This gives you the ultimate in flexibility and ensures you only pay for completed projects.
But don’t just take my word for it. Start a free trial today to find the perfect insurance writer for you.
Frequently Asked Questions About Hiring Writers
If you seek a professional insurance writer, the cost will depend on numerous factors. Like any industry, you get what you pay for. If you’re in need of an expert insurance writer, you will pay a higher rate to obtain the highest quality content. On average, expect to pay around $0.10 per word.
If you're looking to hire an insurance writer, the process does not need to be overly complicated and time-consuming. Partnering with a content marketing agency can ensure a successful and seamless hiring process. When you work with a platform such as Scripted, a pool of expert writers will be available to hire, requiring little to no effort on your behalf. Simply hire the writer(s) who best fit your current project and ongoing content marketing needs.
An expert insurance writer should either have a background in insurance or possess strong research skills. Depending on your area of expertise, a good insurance writer will be able to connect with your audience, offering a unique voice to represent your brand. Meaning, you should strive to hire a writer who is able to create high-quality content that resonates with your audience. A marketing background is an added bonus.
When hiring a professional freelance insurance writer, you will benefit in the following ways:
- Build trust and loyalty among your audience based on the quality content you publish
- Increase your ranking on Google, allowing your target audience to find you more easily
- Boost conversion rates, allowing you to meet your goals
Whether you're starting a blog as a broker or are revamping your social media pages, an expert insurance writer will be able to offer a wide range of services. Since a professional insurance writer will be well-versed in regard to their writing skills and insurance-related background, they will be able to handle various types of content. When you work with a content marketing platform, it's easy to find a few writers to join your team. That way, you can cover all of your bases while building a reliable partnership with writers you trust.
What Do You Get On Scripted?
Any Content Type
- Blog Posts
- Press Releases
- Social Media Posts
- Product Descriptions
Real, Vetted Writers
- User Reviews & Success Metrics
- Browse Writing Samples By Topic
- Writers Pitch Blog Ideas
- 24-hour Turnaround Available
- 100% Original Content
- User-friendly Ordering
- Instant Start Projects
- Content Promotion Strategy
Browse Our Top Insurance Writers
Search top insurance writers to write high-quality content for the insurance industry. As a Scripted member you will be able to reach out to them directly, negotiate price, and start short or long-term assignments with ease.
Read Sample Insurance Blog Posts
The best way to find the perfect insurance content writer for your business is to read writing samples they have published in the past. All Scripted writers offer writing samples to potential clients to showcase their talent and experience. Check out these blog posts from a few of our insurance writers: