ICONIC BRANDS: HOW BRANDING REINFORCES COMPANY VALUE

A Scripted Freelance Writer Writing Sample


Michael Geczi is a highly experienced editor/writer and communications professional with more than 30 years of top-flight experience. He has worked as a reporter, editor, internal and external communications specialist, author, university instructor and marketing executive. His journalism career spanned 16 years, with editorial positions at The Wall Street Journal, Business Week, The Dallas Morning News, the Associated Press and The Financial Times of Canada. Mike is the author of “Futures: The Anti-Inflation Investment,” published by Avon Books. He also has been an Adjunct Instructor at the University of Southern California Annenberg School for Communication and Journalism. His most-recent corporate experience was Vice President, Marketing and Communications at Cast & Crew Entertainment Services, Burbank, and Mike has wo...

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