What is Content Marketing Analytics?
Specific metrics provide deep and valuable insight into consumer behavior, which reflects your content strategy’s effectiveness. Content marketing analytics is simply the tracking, measuring, analysis and reporting of the key performance indicators (KPIs) that impact your content marketing strategies.
Your KPIs are tied to your marketing goals, so tracking them will help you identify areas that need to be improved. Many vital metrics provide useful information, but the basic ones to measure include:
Considering the amount of visitors to your site can help you identify patterns, such as an increase or
decrease in users at points in time. When you closely analyze these patterns, you can find out the
reasons for the fluctuating visitor rates
Regarding the number of visitors, you’ll also want to see where they’re located, which channels they
are using and what devices are most common. This information can help you plan ahead and focus content
where you’re more likely to reach your target audience. Traffic data can also show if your SEO strategies
are working and whether to invest more into keyword-focused or paid campaigns.
The average number of sessions users spend across all areas of a website can be an important, albeit
tricky, metric. Some factors might influence how much time a user spends on a website, including the
type of device used or multiple browser tabs left open. In any case, it can give you a general indication
of how engaging your blog content is for your target audience. The more time they spend on your website,
the more likely they’ll return.
The bounce rate measures the percentage of visitors who come to your site and then leave before taking
any action. You should aim for a low bounce rate, ensuring that you’re attracting the right people. A
high bounce rate isn’t always a bad thing. Still, it’s essential to consider why users appear to be leaving
In most cases, higher conversion rates exist for returning site visitors. It also costs more to attract new visitors, so it’s worthwhile to measure who’s actually doing the buying. Then you can go back and determine why based on other metrics like where most of the traffic is coming from and what they’re doing when they get to the site.
You can determine the top-performing pages and associated key terms using these metrics provided with Scripted analytics. You’ll also gain insight into specific visitor information, which can clue you in on how to improve your content strategy.
Scripted Analytics Levels
Business owners and marketers may have different requirements for tracking and analyzing the performance of their content marketing efforts. Scripted offers three content analytical levels depending on your specific needs.
The Basic Analytics Levels tracks the performance of the content you produce on Scripted. It does so
specifically in terms of core traffic and conversion levels.
Dive deep into your content's performance at the keyword level and identify competitive advantages and
opportunities. Scripted will also automatically suggest specific content pieces, packages and strategies
to improve your site's performance.
Scripted will build, track and report on custom metrics for your large Enterprise to improve your overall campaign and business performance. This includes the Premium Analytics Level package combined with your own preferred or proprietary data sources. You’ll get unique insights and advantages only available to your company exclusively.
Scripting Reporting simplifies content marketing analytics. It’s conveniently embedded in the platform,
so you’ll have snapshots of your blog content performance right at your fingertips.
Why Tracking Blog Content Performance is Crucial
These and many other questions can be answered using data analytics. All you need is to identify goal-oriented metrics to see how your content measures up. Scripted Reporting does that for you right in your dashboard on the platform.
If you’re not using analytics across all channels, you won’t be able to see how content fits within the overall strategy. More importantly, you won’t know what’s not working and how to make improvements. Tracking blog content performance helps you:
- Build brand awareness
- Improve performance across channels
- Increase lead generation and conversions
- Boost search engine results page (SERP) rankings
- Achieve credibility as an industry thought leader
- Gain loyal customers and brand advocates
Content plays a significant role in digital marketing but tracking its overall impact can be challenging. However, just like ads and other paid marketing strategies, data can help you make sound content marketing decisions.
Get Started with Scripted Reporting
Are you ready to gain access to Scripted’s incredible team of copywriters? Scripted only accepts the top
2% of applicants who can create high-quality content that will help your business increase organizational
agility, create quality content at scale, and increase your online visibility. Sign up for your 30-day
free trial to get started today!