Identifying the critical personas within target accounts is crucial to any successful outreach campaign.
For example, understanding who is the person using your product or services, who their influencers are, and who is making the ultimate decision on behalf of the account can be invaluable in understanding how to reach them.
When targeting accounts, look for teams and individuals with priority access to high-level decision-makers.
Knowing what your target buyers care about is key to selling your product or service. Motivations, pain points, and questions can vary depending on where they are in their purchasing journey.
An effective way to discover this information is through market research, which can help you better understand why your target buyers chose you instead of the competition.
When you provide answers to their pain points and questions, customers will feel valued, resulting in greater loyalty towards your company.
By strategically thinking about what type of content works best for each step in the journey, you can increase your chances for successful engagement with a broader audience.
Take blogging as an example - at the early stages of a potential customer's journey, blogs can provide helpful advice, establish key pain points, and pique their interest in a product or service.
As customers move further in the consideration stage, buying guides come into play by helping them learn about the different options available and decide which is best for their needs.
Ultimately, connecting with third-party reviews to gain feedback from other users at this later stage of the decision-making process may be just what customers need to seal the deal.
Make a dedicated landing page highlighting your ebook and telling audiences how to download it. Make your page short, sweet, and impactful. Optimize this content so that it's easy to read on mobile devices.
Once your content is ready, you must decide which channels and platforms to share it on.
Make sure that the content is easily accessible and unique to each platform.
Also, be sure to measure the success of your campaigns by tracking data like clicks and conversions so that you can adjust and optimize for future content.