Videos have emerged as a valuable way to reach prospects. For example, if you're recruiting potential employees, you can use video to show what a day at your business is like. If you're trying to get more DIYers to use your services, a video tutorial on building a wooden toy box enhances your brand awareness and positions you as a trusted educational resource.
Before you can shoot a video, though, you need a script that's written in jargon-free English and that makes sense when spoken aloud. If you already have a script but it's not quite right and needs polish, getting outside professional help could be the difference maker.