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In recent years, content marketing has been all the craze -- and for good reason. By offering consumers authentic, transparent content, brands are able to better connect with their audience, without seeming overly salesy. Considering content marketing generates more than three times as many leads as traditional outbound marketing, and ...
Whether you're the lead marketing expert for a large corporation or the sole proprietor of a small blog, you likely have content - and lots of it. As it turns out, content is crucial if you want plenty of site traffic, which is the goal, right? Unfortunately, generating ideas and ...
As a new marketing agency, you will experience a variety of challenges. However, the most common question we hear is, “How do I price my services?” And the truth is that there is no simple answer. Marketing agencies offer a myriad of services, from content strategy to social media posts. ...
Performing an SEO audit can help you analyze your site’s SEO practices. The knowledge you get from a proper SEO audit can help you understand how to improve your organic search traffic, your paid traffic, and how to make a better online presence for your business. It may seem like ...
Great marketing starts with research. Research will help you understand the problems and needs of your potential customers to ensure that what you're marketing is relevant and valuable to them. Questions to ask include: Who is your target market? What do they want? What are their pain points? How do ...
The success of a marketing campaign depends on how well you can understand the data. Countless businesses and individuals run marketing campaigns without truly knowing whether the campaign is performing well or underperforming. The best way to know the success rate of a marketing campaign is to test different strategies ...
While all industries are competitive, none are quite so fierce as the beauty industry. With hundreds of brands and thousands of products available, consumers can feel completely overwhelmed when trying to find the right products for their needs, lifestyle, and budget. That’s where beauty influencer blogs come in. Offering education, ...
Many people mistakenly think that a resume is a list of jobs and responsibilities, and they're wrong. A resume is an overview of who you are, what your professional goals are, and how you can be helpful to an employer. It should serve as the first impression, not only about ...
Ad copy is the words that you use to sell your products or services, and it can make or break your company's success on social media. We'll go in-depth into what makes good ad copy and what people are looking for when they want to buy something online. Follow these ...