Content marketing has been all the craze in recent years — and for a good reason. Brands can better connect with their audience without seeming overly salesy by offering authentic, transparent content. However, what worked last year, may not work this year — here's why.
A 2022 Content Preferences Survey Report revealed a lot about what buyers say is currently working in content marketing:
Content that tells a strong story that resonates (49%)
Content packed with shareable stats and quick-hitting insights (41%)
Content tailored to specific needs (32%)
There's no denying that digital marketing generates has a history of generating more leads at a lesser cost than traditional outbound marketing. As such, it's no surprise article writing services are key areas of interest. However, not all platforms and writing services are created equal. There's a wide range of content marketing platforms available, you're sure to find one that meets your unique needs.
Be sure to do your research before you commit to the first available option, especially if you're working with a tight budget.
10 Article Writing Services You Need to Know About
If you're currently looking for fresh, well-written content, you have a wide range of options right at your fingertips. The problem is finding the perfect fit. This guide outlines the top ten best article writing services based on value, price, reviews, quality, and professionalism.
We're well aware that we placed ourselves at the top of this list — which was intentional. Based on what we offer and our client's feedback, it seemed like a no-brainer. Here at Scripted.com, we provide a simple interface and access to expert writers, making us an optimal choice regarding quality content and convenience. Not to toot our own horn, but many clients come to us because we deliver unmatched humanity, whether you need blog posts, website content, product descriptions, social media, ebooks, whitepapers, and other types of content for your business.
Our clients often develop reliable, long-term relationships with the carefully vetted freelancers on our platform. We're a freelance writer marketplace, offering you an opportunity to really drive your content marketing strategies based on a range of tools and services. Simply put, when you're in the market to hire article writers, Scripted offers a flexible, cost-effective solution every step of the way — here's how it works:
Content Strategy & Ideation
Content Creation & Workflow
Publishing & Promotion
Performance & Optimization
Although our SEO content, copywriting, and rewriting services tend to cost slightly more than some of the other commonly used platforms online, our clients get what they pay for. Still affordable enough for growing a small and medium-sized business, yet capable of handling the needs of large corporations, there are options for every budget. Memberships range from $199-$499 per month (including content credits) for the "Self Serve" basic and premium packages up to $2,500-5000+ per month for the "Dedicated" agencies and enterprises packages — which are still affordable in regards to clients' resulting ROI. Whether you strive to increase your conversion rate or simply grow your site's traffic, Scripted can help you easily reach each milestone.
What clients are saying:
"Scripted has been a wonderful resource for original content across many topics. They're effective at pitching new ideas or taking raw thoughts and building them into well-crafted masterpieces of content."
"Scripted gives me the resources I need to be successful. I can count on my projects with Scripted to be on time, on budget and the quality we demand. Their writers really are an extension of my team."
"We liked the Scripted process, which allowed us to put our general ideas out to a group of writers and get thoughts and ideas back. It helps to have more brain power and creative thinking on a topic rather than just a single in-house writer."
Pros of Scripted
You'll gain access to high-quality writers based on Scripted's selective screening process. In addition, content comes with a 100 percent quality guarantee. With a 98 percent acceptance rate across the platform, this is based on the platform's high-quality talent pool.
Scripted's interface is easy to use, making it easy to navigate — yet extensive enough that clients can enjoy a wide range of unique features. We even give you 30 days free to try it out!
If you don't have time to search for subject matter writers, the platform's SmartMatch technology will help you find the perfect writer based on your specifications. You'll also be able to receive free pitches and blog ideas to better drive creative and analytical processes, all while saving your most precious resource of all — your time.
Cons of Scripted
As discussed, in comparison to other content writing services, Scripted does come with a slightly higher price tag. However, writers are able to set their own rates, offering a competitive marketplace.
Bottom line: Scripted is ideal for all businesses — big and small. Offering high-quality content and professional article writers at flexible membership fees, we're committed to your content marketing needs. The platform itself is intuitive and reliable, powering your marketing strategies with ease.
ClearVoice's website states: "Better content. It's what we do." In comparison to some of the other suggestions on this list, ClearVoice.com is a much more extensive marketing platform. Being an assignment-driven system, ClearVoice can help you tackle each campaign with ease. Although they offer content writing services, they also specialize in project management.
ClearVoice has been referred to as the "Swiss Army knife" for content marketing. However, for some, the platform is too extensive for their current needs. If you simply require reliable, quality content, you might spend money on unnecessary all of the bells and whistles that come with ClearVoice.
Related reading: ClearVoice: Reviews, Features, Prices, and Alternatives.
The platform offers built-to-order pricing. So, depending on your membership, you could end up paying between $250 to $7000+ a month. In contrast, if your marketing needs are rapidly increasing and warrant better control of various campaigns, all while receiving consistent content, ClearVoice can help you tackle your growth strategies.
Here's what ClearVoice's clients are saying:
"I love the service. Long learning curve."
"ClearVoice helps take your blog PM software to new heights."
"Powerful content creation management platform."
Pros of ClearVoice
- Provides excellent customer service, providing greater peace of mind.
- It offers a simple and efficient way to better manage your entire team's content.
Cons of ClearVoice
- Initially, use involves a steep learning curve.
Tough for users to find writers well-versed in industry-specific topics.
Bottom line: If you're looking for a more comprehensive contenting marketing solution and have a clear strategy in mind, ClearVoice may be an ideal choice. Whether you require greater control over your workflow or more collaborative tools, ClearVoice offers a more holistic marketing solution. At its core, this all-in-one platform is somewhat of a niche product best suited for those who plan on generating a large volume of blogs monthly.
As they say at Textbroker: "Get custom content that is fast, affordable, and scalable." This platform's goal is to bring its writers and clients together in a quick and efficient manner.
Their talent pool is immense, with more than 100,000 US-verified writers. This allows the platform to offer greater flexibility in its pricing.
Related reading: Textbroker — Reviews, Features, Prices, and Alternative
What makes this platform unique is that Textbroker operates on a 2- to a 5-star rating system. For example, a 2-star author would cost 1.3 cents/word, whereas a 5-star author would cost 7.2 cents/word. Textbroker also offers various pricing options based on your desired service level (view Textbroker's pricing model here.) This level of flexibility allows clients to budget accordingly. However, some indicated it took them a bit of time to find their go-to writers; once they did, they were incredibly happy with the service.
Here's what a few of Textbroker's clients had to say on SiteJabber.com:
"One of my favorite things about the TB system is you can choose the quality of the writers. 5 stars usually mean very little editing (if any). I've been able to put together a team of quality writers who understand the different markets I serve and are available to do the work in a timely manner."
"I use TextBroker to quickly get content for our website and in less than a few hours, we typically have the article being worked on. Then a day or less later, it's done. Love it!"
"We have been using Textbroker off and on for a few years. When we find the perfect writers, it's a love affair, but it's a matter of finding the right one. The service is great, turnaround is awesome."
Pros of Textbroker
Cons of Textbroker
Some clients have had issues with the platform's customer service. In particular, this seems to be the case when it comes to revisions and turnaround times (especially when investing in the lowest pricing tier).
The majority of poor reviews are written by those who worked for the platform.
Bottom line: If you're looking for content today, TextBroker offers a simple, fast solution. Depending on your needs, patience may be required to find the right content writers for your brand voice and overall vision. For SEO-optimized content developed by professional writers, consider using Scripted's professional article writing services.
If your current goal is to build your brand through quality content and effective marketing strategies, Contently can help you meet your growing needs. Acting as more of an end-to-end marketing platform, this platform enables you to view key insights each step of the way.
Much like ClearVoice, Contently is known for its hybrid, holistic approach. This is why the majority of clients who use this service are larger companies (1000+ employees) that require higher levels of organization across numerous campaigns.
Related reading: Contently: Reviews, Features, Prices, and Alternative
There's no denying that Contently is an excellent platform. However, it also comes with a more hefty price tag. Although costs vary immensely, clients tend to spend between $50,000 and $200,000 per quarter. Since Contently uses a series of specialized algorithms, they'll help you determine the best place to publish your content to reach your unique goals. When investing in this platform, companies are guaranteed engagement.
ClearVoice has achieved an overall rating of 4.5 stars out of 5 on G2 Crowd. Learn more about what their clients have to say here.
Pros of Contently
- The ability to consolidate all marketing tasks and campaigns in one place, increasing efficiency and overall productivity
- Wide range of supportive tools to help you reach your unique goals
- Access to talented writers, journalists, photographers, illustrators, designers, and videographers who can help take your brand to new heights
Cons of Contently
- Very costly, making it a poor choice for growing businesses that don't yet have access to an immense marketing budget
- Concerns surrounding the editing software and the analytics component of the platform based on the unique need of highly-established businesses
Bottom line: If you're a larger corporation with a high marketing budget, this service will help you maximize your ROI. Offering clients an opportunity to revolutionize their brand online, Contently has proven growth strategies. Just remember, this isn't an affordable option for most small and medium-sized businesses.
If you're strictly looking for content that is ready to publish on your site or elsewhere, you may find WriterAccess useful, especially if you're looking for budget-friendly options.
It's worth noting that although WriterAccess is affordable, it may interfere with the overall quality of work you receive. Because this service lacks on-staff editors, it's possible your content will contain errors (though you can pay more for higher-quality writers). In that sense, if you're confident in your ability to make minor edits and are more interested in consistent, affordable content, WriterAccess is a great choice.
Related reading: WriterAccess: Reviews, Features & Alternative
With the ability to set your price and job specifications, you'll ensure your weekly content goals are met. The majority of clients agree that WriterAccess helps them scale their marketing efforts as they continue to focus on their growing business. However, many agree that the quality of the content they receive isn't always the greatest. In fact, WriterAccess received 3.5 stars out of 5 on G2 Crowd.
Read more about what clients had to say about their experiences here.
Pros of WriterAccess
Access to a large pool of writers, ranging from 2-star to 6-star ratings. This rating system provides greater flexibility in terms of your current budget.
WriterAccess prides itself on excellent customer service — regardless of what membership level you choose.
Cons of WriterAccess
Although affordable, many clients are not happy with the quality of writing. If you're not comfortable investing in subpar content, this may not be the best platform for you.
The platform and interface aren't as flexible as some would expect.
Bottom line: If you're looking for a platform that provides basic, simplistic writing jobs, you'll be able to access a lot of writers and enjoy quick turnaround times. However, if you invest in writers that are rated 3 stars or below, you're better off investing your money elsewhere.
NewsCred, a content marketing management platform that does it all, has since been acquired by Optimizely. The new platform allows you to manage every one of your assets, content, and media in one place.
Well-received among active clients, Newscred used to cost more than most content creation services (most basic plan costs around $2,950 per month, up to $10,500 per month for their pro subscription model). The new Optimizely platform appears to offer more affordable options and flexibility. Limited access to the content marketing platform is free for up to 5 users). For more content management features, the plan starts at $79 per user on a monthly basis, with the option to sign up for a free trial. If you're looking for a more comprehensive solution, you must request customized pricing.
When compared to other services within the content marketing category, Optimizely ranked highest for version control and lowest for SEO. Although the platform has a 4.2 out of 5.0 rating, the most recent users are happy with the content services and support they receive.
Pros of Optimizely
Offers a wide range of tools and features, particularly regarding your ability to better manage and organize key processes and workflows.
Offers a comprehensive analytics solution, including artificial intelligence.
Cons of Optimizely
Some clients have been disappointed in the lack of dashboard capabilities such as reporting.
Users have complained that the previous platform was better, but since the updates appear to be more satisfied.
Bottom line: Optimizely is a high-quality, credible platform. However, it's likely that it's still extremely costly. Unless you have thousands to spend on your marketing efforts each month, it's best to consider other options.
Offering a range of content marketing tools and solutions, Skyword can help you produce, optimize, and promote your content. Much like Scripted, the Skyword360 content marketing platform helps companies build meaningful connections with the writers they work with. As a content marketing platform, Skyword has also received a number of awards for its technology.
Skyword's pricing model is available upon request. However, they tend to work more with medium and large businesses. As stated on G2 Crowd, Skyword ranks in the 50th percentile for cost. Therefore, if you're a smaller business that's just starting out, this may not be the best option for you.
Pros of Skyword
Skyword is easy to use and is fairly straightforward in terms of its interface, It's also updated often to improve efficiency.
Helps companies scale quality content production.
Cons of Skyword
Bottom line: Skyword works with some fairly large enterprises that can afford the services they offer. If you're simply in the market for quality content without the need for additional services, there are more simplistic, affordable options available.
Another commonly used marketplace, iWriter, has been around for quite some time. Known to be one of the fastest writing services in terms of turnaround times, this has also sparked concerns regarding quality. This is because although their writer pool is massive, this makes quality control much harder to manage.
In terms of pricing, the content marketing platform offers three tiers — premium, elite, and elite plus. To give you an example, a "premium" 1000-word article would cost you $20 in comparison to $80 when investing in the "elite plus" packaging. Learn more here.
Pros of iWriter
iWriter offers the cheapest option for their "top tier" — meaning, the highest quality writers on iWriter cost less than other agencies.
Known for its speed, if you'd like a lot of content quickly (and don't mind editing), iWriter may be a good option. Overall, the process of ordering content is very simple, allowing for a speedy turnaround.
Cons of iWriter
You'll likely experience a massive difference in quality. Although you can obtain higher quality content when investing in the top tier, if you're going to spend that money, your budget may be better spent elsewhere.
This platform is known for "spammy" practices. Also, writers can't hyperlink throughout, which is often a major pain point.
Bottom line: iWriter is a great place to get super cheap content. However, "cheap" and "high-quality" don't mix. If you'd like content fast and don't mind editing, this is an ideal option. When speed matters (i.e., in outreach), iWriter is an option. However, most wouldn't recommend this service as their go-to. After all, their reviews are quite poor. You can also try Zerys (#9 on our list) or CopyPress (#10 on our list), both of which have mixed reviews (3.4 out of 5 stars and 2.9 out of 5 stars, respectively).
Regardless of the writing service you choose to connect with freelancers, make sure they align with your company's core goals and objectives. When you find the right fit, you'll know. Whether your goal is to boost traffic or strengthen your brand's authority online, why not sign up for Scripted's 30 Day free trial? Start getting more from your content today!