Boost Your eCommerce Success with Compelling Content from Scripted

Engage your target market, drive traffic and sales, and establish yourself as an authority in your niche with Scripted's expert eCommerce content writing services. Our experienced writers can create high-quality content for all aspects of your site, from product descriptions to SEO strategy.

Unlock the Potential of Your eCommerce Site Through Engaging Written Content

As technology advances, so do the opportunities to expand your business online. With an estimated 12 to 24 million eCommerce sites around the world, it could seem like the market is oversaturated. However, the reality is that less than a million of these sites bring in more than $1,000 per year. Therefore, for those looking for a place to thrive in this field, there are still plenty of opportunities.

One way to stand out is through engaging written content. Whether it’s through a blog, eCommerce content writing, such as product descriptions, or social media posts, compelling copy is essential for captivating your target market, cultivating leads and conversions, and driving sales.

Branding yourself as an authority allows potential customers to get to know you and your services on a more personal level, creating trust, familiarity and loyalty, and ultimately driving traffic to your store. Effective eCommerce content marketing can also help drive organic search engine rankings with keywords naturally woven throughout the text.

Power your marketing with great writing.

Types of Content for Your eCommerce Site

eCommerce businesses know that the most popular incentive for people buying products online is the ability to shop at any time of day or night. But with so many sites offering similar products, it's important to differentiate your online store — especially when you’re competing with the behemoths like Amazon.

Main pages: Home, About, and Contact

These pages should introduce your store, the products and services you offer, your company story and explain why customers should choose you.

Blog posts or articles are a great way to engage potential customers and show off your brand identity — what makes your business unique — and to show off your expertise in your niche. Research shows that 61% of online consumers in the United States have taken action and made purchases based on the lifestyle recommendations they've read on blogs. You can use blog posts to demonstrate expertise in the industry, educate customers about the products you offer, and provide helpful information related to your industry.

Social media is a great way to reach a large audience and engage with customers. With more than a 10% increase in social media users between 2021 and 2022, it’s super clear that these platforms are successfully capturing interest. Being active on social media helps eCommerce stores to keep their online presence up to date and engaging for the intended audiences. Your content should be informative and entertaining and provide value to your followers.

Category descriptions

Category descriptions should provide insight into the products within that category and how they can benefit customers. They should also include keywords to help improve your online visibility. Make sure your products are divided properly amongst properly labeled category pages.

Landing pages are a great way to capture leads and convert visitors into customers. A well-written page should be persuasive, engaging, and informative and include relevant keywords to help with SEO.

Videos have come a long way as a marketing tool. More and more businesses are using tailored recordings to enhance their campaigns and convert potential customers into paying ones. It's no wonder, then, that 81% of marketers have reported seeing sales directly increase from video marketing. However, success does not come easy. It takes careful planning, curation of content and plenty of strategic play to really craft profitable campaigns using video. Scripts should tell a story that resonates with customers and encourages them to take action.

Power your marketing with great writing.

Why Use Scripted to Create eCommerce Content?

Because our eCommerce content creators are veterans in the business. Together with our account management and editorial teams, we help:

Headline-2
Save time and money

Scripted offers fast turnaround times and competitive rates, so you can get the quality content you need at a sensible price.

Hook
SEO optimization

We understand the importance of SEO and will optimize all your content with relevant keywords to help improve organic rankings.

Facts
High-quality work

All Scripted, we carefully screen writers to ensure quality, accuracy, and attention to detail. We only accept 2% of applicants, so you can be sure you're getting the best.

Quote
Money-back satisfaction guarantee

We're so confident in our services that we offer a money-back guarantee if you're not happy with the results.

How Scripted Can Help eCommerce Sites

As the owner or manager of a small or medium-sized business, the amount of time you can spend on any one business element is limited. You should outsource as much as you can to specialists. Here are some of the reasons why you should outsource content creation:

Rank on Google

If you're an eCommerce store owner, understanding how to rank on Google can feel daunting and confusing. But it doesn't have to be. With an intelligent content strategy, your business can get onto the first page of Google and experience greater success. Hiring experienced writers who understand SEO techniques can help you create content that works towards your goal of getting recognized higher up in search engine rankings.

Avoid Search Engine Penalties

Search engines will penalize you for using duplicate content, meaning if multiple online sites contain the same description, it won't appear in the search engine results. Our copywriting services can rewrite these manufacturer descriptions in a timely and budget-friendly manner. This will protect you from being marked as duplicate content and act as an opportunity to set yourself apart from your competitors.

Provide Useful Information to Shoppers

Throughout all stages of their buying journey, it's essential to guide shop visitors with helpful information. Providing customers with buying guides and category descriptions helps them understand what they should look for in a product. Once a customer is closer to making a decision, high-quality product descriptions can assist them in distinguishing between options, ensuring they select the best item that suits their needs.

Let Us Take Care of the Grunt Work

With our managed service, you can get a comprehensive solution hassle-free and with confidence. We understand that each situation is unique, and we are ready to work closely with you to ensure the quality of your content meets your specific needs.Our dedicated project managers will collaborate with you on the creative process and manage a team of writers to craft tailor-made content for you. You'll receive on-brand, publishable content, so you won't waste time trying to fine-tune it yourself.

Read More About eCommerce

Hiring a Retail & eCommerce Writer:A Step-by-Step Guide
Hiring a Retail & eCommerce Writer:A Step-by-Step Guide

You only have one chance to make a first impression, especially in a world where millions of ...

Read More
What You Need to Know About eCommerce SEO
What You Need to Know About eCommerce SEO

If you want people to find you without having to inundate them with ads, eCommerce SEO...

Read More
Top 10 Fashion Websites by Traffic
Top 10 Fashion Websites by Traffic

You only have one chance to make a first impression, especially in a world where millions of ...

Read More
Product Description For Your Business
Product Description For Your Business

You only have one chance to make a first impression, especially in a world where millions of ...

Read More
How to Write a Good Product Description
How to Write a Good Product Description

Learn how to write effective product descriptions that engage your customers and boost sales with our comprehensive guide.

Read More
Hire The Top 11 Retail & eCommerce Writers
Hire The Top 11 Retail & eCommerce Writers

Find the perfect Retail & eCommerce writer for your business now. Browse our highly-vetted, top writers for all your content needs.

Read More

High-quality Content for Your eCommerce Store

Running a successful eCommerce website requires more than just having the right web design and coding. You need content that resonates with your audience and encourages them to keep coming back for more.

At Scripted, our team of expert writers and eCommerce wizards can provide you with engaging, high-quality content that will capture your readers' attention.

Ready to take your eCommerce site to the next level?