As technology advances, so do the opportunities to expand your business online. With an estimated
12 to 24 million
eCommerce sites around the world, it could seem like the market is oversaturated. However, the reality
is that less than a million of these sites bring in more than $1,000 per year. Therefore, for those
looking for a place to thrive in this field, there are still plenty of opportunities.
One way to stand out is through engaging written content. Whether it’s through a blog, eCommerce
content writing, such as product descriptions, or social media posts, compelling copy is essential
for captivating your target market, cultivating leads and conversions, and driving sales.
Branding yourself as an authority allows potential customers to get to know you and your services
on a more personal level, creating trust, familiarity and loyalty, and ultimately driving traffic
to your store. Effective eCommerce content marketing can also help drive organic search engine
rankings with keywords naturally woven throughout the text.
eCommerce businesses know that the most popular incentive
for people buying products online is the ability to shop at any time of day or night. But with so many
sites offering similar products, it's important to differentiate your online store — especially when
you’re competing with the behemoths like Amazon.
Main pages: Home, About, and Contact
These pages should introduce your store, the products and services you offer, your company story and explain why customers should choose you.
Blog posts or articles are a great way to engage potential customers and show off your brand
identity — what makes your business unique — and to show off your expertise in your niche. Research
shows that 61% of online consumers
in the United States have taken action and made purchases based on the lifestyle recommendations
they've read on blogs. You can use blog posts to demonstrate expertise in the industry, educate
customers about the products you offer, and provide helpful information related to your industry.
Social media is a great way to reach a large audience and engage with customers. With more than a
in social media users between 2021 and 2022, it’s super clear that these platforms are successfully
capturing interest. Being active on social media helps eCommerce stores to keep their online presence
up to date and engaging for the intended audiences. Your content should be informative and entertaining
and provide value to your followers.
Category descriptions should provide insight into the products within that category and how they can benefit customers. They should also include keywords to help improve your online visibility. Make sure your products are divided properly amongst properly labeled category pages.
Landing pages are a great way to capture leads and convert visitors into customers. A well-written page should be persuasive, engaging, and informative and include relevant keywords to help with SEO.
Videos have come a long way as a marketing tool. More and more businesses are using tailored recordings to enhance their campaigns and convert potential customers into paying ones. It's no wonder, then, that 81% of marketers have reported seeing sales directly increase from video marketing. However, success does not come easy. It takes careful planning, curation of content and plenty of strategic play to really craft profitable campaigns using video. Scripts should tell a story that resonates with customers and encourages them to take action.
Because our eCommerce content creators are veterans in the business. Together with our account management and editorial teams, we help:
As the owner or manager of a small or medium-sized business, the amount of time you can spend on any one business element is limited. You should outsource as much as you can to specialists. Here are some of the reasons why you should outsource content creation:
Rank on Google
If you're an eCommerce store owner, understanding how to rank on Google can feel daunting and
confusing. But it doesn't have to be. With an intelligent content strategy,
your business can get onto the first page of Google and experience greater success. Hiring
experienced writers who understand SEO techniques can help you create content that works towards
your goal of getting recognized higher up in search engine rankings.
Avoid Search Engine Penalties
Search engines will penalize you for using duplicate content, meaning if multiple online sites contain the same description, it won't appear in the search engine results. Our copywriting services can rewrite these manufacturer descriptions in a timely and budget-friendly manner. This will protect you from being marked as duplicate content and act as an opportunity to set yourself apart from your competitors.
Provide Useful Information to Shoppers
Throughout all stages of their buying journey, it's essential to guide shop visitors with helpful information. Providing customers with buying guides and category descriptions helps them understand what they should look for in a product. Once a customer is closer to making a decision, high-quality product descriptions can assist them in distinguishing between options, ensuring they select the best item that suits their needs.
Let Us Take Care of the Grunt Work
With our managed service, you can get a comprehensive solution hassle-free and with confidence. We understand that each situation is unique, and we are ready to work closely with you to ensure the quality of your content meets your specific needs.Our dedicated project managers will collaborate with you on the creative process and manage a team of writers to craft tailor-made content for you. You'll receive on-brand, publishable content, so you won't waste time trying to fine-tune it yourself.