Content Marketing 101: What’s a Content Writer?
Time for Content Marketing 101. Thanks to the rise in content marketing, content writers are high in demand — but what exactly differentiates them from other writers? Content marketing is a quickly growing field. With that growth comes opportunities for entrepreneurial minded writers. If you’re curious about getting started in content marketing, we’ve put together a guide that should tell you if you are cut out for the job — and if you need content writers for your next project. Find out as we discuss content marketing 101. See also: Writers, Here’s 7 Ways to Beef Up Your Blog Posts
Content Marketing 101Content, at the most basic level, is information. Content on the web takes a variety of forms: blog posts, social media posts, video and audio recordings, web pages, white papers and more. Content writers, therefore, specialize in written content. Understanding the purpose of content is key to producing high-quality work. It’s meant to speak directly with a particular audience, such as customers, potential customers, investors, employees, or other stakeholders. Content can be well-written, researched and creatively conceived, but if it isn’t speaking to the intended audience, it’s not doing its job. See also: Do You Need a Content Writer or Copywriter?
What Skills Do Content Writers Need?Content writers need to be well-rounded. While this skill set may seem daunting to newcomers, all that is required to master these traits is practice. If you want to be a content writer, you need the following:
- Solid grip on grammar and style
- Excellent researching ability
- Ability to write quickly and perform under tight deadlines
- Must write in a variety of tones, on a variety of subjects, within a variety of structures
- Strong knowledge of the field you wish to write about
- Creative ability to generate content ideas