Time for Content Marketing 101. Thanks to the rise in content marketing, content writers are high in demand -- but what exactly differentiates them from other writers?
Content Marketing
The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process ...
Whether you're the lead marketing expert for a large corporation or the sole proprietor of a small blog, you likely have content - and lots of it. As it turns out, content is crucial if you want plenty of site traffic, which is the goal, right? Unfortunately, generating ideas and ...
The best blogging platforms to distribute your content and get the word out about your brand.
Copywriting has taken on a different face now compared to just 15 years ago. It is only the latest stage of an ongoing evolution of the techniques brands use to promote themselves. The medium for brand messaging has shifted from TV, print and radio in the 1950s to digital in the 2000s. This has affected not only the substance of copywriting -- what those words actually say, and how they are distributed -- but how copywriters partner with businesses to make that work happen.
Does your company need a copy writer or a content writer? Because there's a difference. Here we discuss the differences in goals, skills, and methods of copy writers and content writers.
So you've probably heard that "content is king." Neil Patel, Gary Vee, the millennials at the office and on the internet, and everyone in between have been singing the praises of the almighty content for years. And for good reason....
Anyone who has tried guest blogging already knows that it can be a challenge. It's not only hard to find good topics to write about, it can also be a headache to get your finished piece published in the right places. What's more, it can be extremely disheartening to spend ...
Finding the perfect freelancer is often easier said than done -- unless, of course, you invest in the right platform for your content marketing needs. Here we review Upwork as an option for hiring freelance writers.
A content tune-up takes an existing blog post or web page that isn't performing up to expectations and gives it a much needed update to improve readability and increase visibility on the search engines. We performed a content tune-up recently for Scripted customer GetCuros.com and they agreed to let us ...
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