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  1. Blog Home
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Content Marketing

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers

Grow Your Audience and Increase Engagement with These Top 5 Promotion Platforms for Marketers Looking to grow your audience and increase engagement? Look no further! These top five promotion platforms will surely give your marketing strategy the boost it needs. It doesn't matter whether you're a seasoned pro or just ...

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A Guide to Downloadable Content & Measuring Its Success

A Guide to Downloadable Content & Measuring Its Success

There are many advantages associated with downloadable content. Whether your goal is to generate leads or strengthen brand awareness, premium content can be an integral part of any marketing strategy. So, how do you approach downloadable content, and how do you know if you're succeeding? How can you create content ...

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Defining Lead Progress & How It Relates to Content Creation

Defining Lead Progress & How It Relates to Content Creation

Tracking lead progress is crucial when your goal is to measure and boost conversion rates. While no magic content strategy will instantly lead to higher sales, there is a way to leverage data to see your content's impact on sales. The key is understanding what metrics to measure and what they mean concerning the bigger picture.

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Attention Spans: How to Deliver Content to Your Audience

Attention Spans: How to Deliver Content to Your Audience

Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken over our lives. He argues that technology is monopolizing our attention and making us miserable. Whether this is true or not, one thing is certain. Today's consumers have access to an overwhelming ...

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How to Create a Content Calendar for 2023 (Including Free Templates!)

How to Create a Content Calendar for 2023 (Including Free Templates!)

Whether you're the lead marketing expert for a large corporation or the sole proprietor of a small blog, you likely have content - and lots of it. As it turns out, content is crucial if you want plenty of site traffic, which is the goal, right? Unfortunately, generating ideas and ...

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Web Tools to Check for Plagiarized Content

Web Tools to Check for Plagiarized Content

Ensuring plagiarism-free content should be a top priority for content creators.

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What's an Audience and Why is it Important in Content Creation?

What's an Audience and Why is it Important in Content Creation?

Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obvious differences, but there's one thing that's stayed constant throughout the ages: the need to reach a valuable audience. The main driver behind marketing and advertising has always been motivated by ...

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8 Essential Content Marketing Tools for Your Enterprise Business

8 Essential Content Marketing Tools for Your Enterprise Business

The importance of content marketing in 2023 is evident, and as a large enterprise with the means and budget to develop a kick-ass strategy, content should be a no-brainer. After all, content brings leads, and 67% of marketers would agree. Great content builds customer relationships, nurtures qualified leads, and converts ...

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How to Hire a Content Marketing Consultant

How to Hire a Content Marketing Consultant

Content marketing gives you a hyper-personalized way to connect with your target audience and help consumers make informed choices. In today’s competitive economy, it makes sense for businesses to rely on expert content marketing consultants who can help create a custom content strategy, craft compelling messages that appeal to likely customers, and promote that content on the proper channels.

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Content Marketing Statistics: 2023 Trends & Predictions

Content Marketing Statistics: 2023 Trends & Predictions

As we move into 2023, content marketing is on an exponential rise. A study surveying marketing managers and business owners stated content was more important now than in previous years. It also said 46% of businesses plan to increase content spending this year. But even for the highest-level marketers, navigating ...

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