There’s a question lurking beneath almost every piece of content published today: "Did a human or a machine write this?"...
Curtis F
If you’ve ever read a post on your own blog and thought, “This could belong to anyone,” you’re not alone. Scale makes "s...
Marketing leaders : Do you keep hearing that you “Need more content”? You’re not alone. But the truth is, your team hasn...
Content marketers, you all know that sinking feeling. Your team leaves the office (or shared online space) on Friday wit...
Mabh Savage
There’s a quiet truth of healthcare marketing: people don’t read your content the way they read a tech blog or a travel ...
Cathy Lovering
Why Execution Is the New Strategy in Content "Strategy first" has long been the mantra of digital marketing. You've craf...
The truth behind every successful e-commerce marketing campaign is that product specs don’t sell—stories do. Think of th...
As Scripted’s Chief Content Strategist, I’ve witnessed firsthand how online marketing has dramatically shifted. The rise...
As marketers, we're constantly striving for content that truly moves the needle. We put time and money into articles, gu...
I’ve seen many changes over the years as Scripted’s Chief Content Strategist. Lately, content demands are conflicting wi...
Leah McClellan
Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers ...
Every content marketer knows the endless hours of brainstorming topics, wrestling with spreadsheets, chasing down writer...
