ChatGPT’s ability to generate seemingly everything from poems to academic essays has captured the attention of tech journalists, reaching the point where it’s become an obsession.
The topic evokes a lot of happiness and anxiety at the same time. Plenty of business owners want to know when they can cut their content production costs by pivoting to AI-generated text. Not surprisingly, content creators worry that artificial intelligence could replace their jobs.
Business owners, marketing agencies, and content creators actually have a lot to look forward to as AI tools come to the market. More likely than not, AI will improve several aspects of the content creation process. It won’t replace humans, but it will make their work much easier and more effective.
Scripted sees this as a remarkable opportunity to benefit clients and writers. Still, you might have some lingering concerns about AI tools.
What Google really thinks about AI
Not long ago, Google took a pretty strong stance against AI-generated content. Last December, this blog reported that Google considers AI-generated text a type of spam, so the search engine would penalize it. That statement came from one of the most credible sources, John Mueller, Search Advocate at Google.
Well, technology and expectations change swiftly in the SEO world. More recently, Google adjusted its position and published some information about its new quality rater guidelines, called E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).
The new guidelines apply to all content, regardless of who wrote it. The search engine remains focused on the user’s experience, but a subtle shift in priorities creates more room for adopting AI tools for content creation. If you can get AI to write blog posts that truly meet the user’s needs, Google probably won’t lower your position on its SERP.
Despite Google’s long-held position against AI text, the search engine has softened its rules. Growing opportunities to use AI tools like ChatGPT, however, don’t mean you’ll get positive results.
Scripted has a plan to adopt AI while supporting content creators, appeasing search engines, and — mostly importantly — getting you results that drive business success.
Scripted is adding AI features to its content creation platform
Some content writing services will resist AI tools. It’s scary to think that the technology could replace human writers. While that might happen in the future, AI still needs plenty of work before can match the expertise and nuance human writers bring to their work.
Instead of fearing AI, Scripted decided to add it to its list tools that assist writers and editors. Over the next few months and years, expect your Scripted experience to become even better as AI SEO tools and writing assistants get added to the list of features.
Here are some ways Scripted plans to use AI in its SEO content writing services.
Not sure how to structure a blog post? AI tools can write outlines that highlight important topics you should cover in the text.
When asked to write an outline for a blog post about ChatGPT and search engine rankings, the AI tool offers a good starting point. It sounds a little dry, but it gets the basic ideas across. It even acknowledges that “The exact content of the post may vary depending on the focus and angle you want to take, but this outline should provide a good starting point.”
Scripted’s writers and editors use AI as a content-creation tool. AI doesn’t get the final say. Instead, someone with experience in your industry will review and adjust the outline to get the best results.
Content clustering and keyword research
An AI SEO tool can provide useful information that makes content clustering and keyword research easier than ever.
ChatGPT even advises users to avoid keyword stuffing.
Artificial intelligence can give you insight into how to beat content published by your competitors. Currently, AI content writing services have limited access to online text. For example, ChatGPT doesn’t have information about anything after 2022. Scripted is working on incorporating more up-to-date AI into its platform so you can stand out from competitors in your industry.
Get AI-assisted content that ranks
AI works well as an SEO tool and writing assistance, but it doesn’t have the human touch that makes content relatable to readers. AI-driven chatbots like ChatGPT have also shown that they make big mistakes.
If AI's automated writing can get confused about simple math problems, you can count on language models to make mistakes when writing blog posts about complicated topics targeting human needs.
Scripted is introducing AI tools so its platform can work more efficiently. That doesn’t mean it will remove humans from the content-creation process, though. Experienced professionals remain at the heart of effective content that grows brands and converts consumers into customers.
Keeping professional writers and editors involved also helps ensure that content continues to rank well in Google and other search engine results.
Rewriting and editing AI content
What if you already have some AI-written content?
You don’t need to get rid of it. Scripted’s writers and editors can use it as source material. Moving forward, you can expect to see rewriting and editing become more prominent aspects of Scripted’s services. That decision comes from recognizing the enduring infatuation with artificial intelligence.
Adjusting content to meet tone, style, and voice guidelines
Effective content marketing, including blog and social media posts, needs to meet specific guidelines that represent your brand’s voice. No one has an AI chatbot that can follow such particular instructions. Often, matching a brand voice requires paying attention to subtle nuances. Like an "off note" in a song, you know the brand doesn’t work because it just doesn’t sound right.
Currently, it would take a massive amount of machine learning to teach AI how to match your brand voice. It’s so difficult that you might as well call it impossible. An experienced writer can do it rather easily, though.
Content also needs to match your stylistic preferences. Do you prefer title or sentence casing? How many internal and external links should your blog post include? Do you want to avoid linking to competitors?
Asking a tool like ChatGPT to follow your style guide would also take a lot of work and time. Even if you include the guide in your prompt, the AI would struggle to understand and follow it.
Again, this is relatively easy for professional writers to do, especially when they have editors checking their work for inconsistencies.
Scripted can take your AI-generated text, hand it to a writer-editor team, and return content that fits your tone, style, and voice guidelines. You get the benefits of AI while publishing consistent, on-brand content that makes your company look professional.
Get started with Scripted
Machine learning, natural language processing, and artificial intelligence will change the ways companies operate regardless of whether you like the technology. Resisting their usefulness will just force your team to spend more time than your competitors on SEO research and content creation.
While some content creation platforms are going full-steam ahead on AI and trying to remove people from the writing process. Others are trying to kick needlessly against the trend. Scripted is embracing the technology to improve experiences for clients and writers.
Schedule a demo or sign up for free trial today so you can experience the benefits of getting your content from Scripted’s team of forward-looking content professionals.