12 Ways to Repurpose Your Evergreen Content
As a marketer, it can be tough to have enough time in the day to produce high-quality content. In between updating website copy, launching digital campaigns, and refining strategies for social media posts, you need to keep finding fresh ideas. This is where content repurposing comes in handy. There are so many innovative ways to make the best of existing content and breathe new life into it. By breaking down content into different formats and exploring alternative channels for delivery, you can continue to engage your audience without spending hours you don't have.
Plus, crafting content from one format to another allows you to reach more people and help them learn in the best way for them. Different people have different learning styles. Some are visual learners, preferring graphs or diagrams, while others enjoy audio such as podcasts and recordings.
This post will cover 12 genius ways to help you repurpose evergreen content with ease.
Turn a Webinar into a YouTube Video
After hosting a successful webinar that draws many attendees, you can leverage the content to its fullest potential by creating a YouTube video. This ensures that your content reaches anyone who might have missed your original webinar.
It has the added benefit of boosting your website's visibility, as people searching to learn something related on YouTube might stumble across your video and become interested in what you and your business can offer them.
Blog Post to Podcast Episode
Podcasts are becoming increasingly popular as a source of content because of their convenience factor. Rather than having to devote time to reading or watching videos, viewers can listen as they go about their day-to-day activities. By taking a blog post and transforming it into a podcast episode, you're giving your audience the option of learning in whatever format is easiest for them. You can use the same content from your post but focus on changing the delivery based on what you think works best for audio. For example, if you're discussing an interesting case study, you can start with an anecdote to engage the listener's attention and dive into the facts.
Interview to Blog Post
Did you recently conduct an interesting podcast or video interview with one of your clients? Instead of leaving the audio as is, turn it into a blog post that viewers can read instead of listen to. This gives them another way to connect with your content and allows them to take away something tangible.
When transcribing the audio, make sure to keep the tone conversational and highlight any particularly inspiring quotes that stand out. You can also add images or videos as supporting visuals to make your post more dynamic.
Blog Post to Animated Infographic
Visual content has been proven to be more effective for engagement than text alone, so if you're looking for a way to spice up your blog post, consider turning it into an animated infographic. This is great for breaking down complex topics and showing viewers how different components work together. You can use motion graphics to illustrate processes, timelines, and systems in a way that's easier for most people to digest.
Series of Articles to Ebook
If you have several related blog posts that cover a comprehensive topic, consider combining them into an ebook. Ebooks are great because readers can download them and keep them as references. It's also a great way to showcase your expertise and give viewers something substantial to learn from.
The key here is to organize the book so that it flows well. Use chapter headings, bold text or italics, and other formatting techniques to create a cohesive narrative. You can even add visuals like images or charts to make it easier for readers to understand the material.
PowerPoint Presentation to SlideShare
SlideShare is an excellent platform for repurposing PowerPoint presentations. After spending hours crafting the perfect slideshows, one doesn't want to see that work go to waste when the presentation is over. Thankfully, uploading your masterpiece to SlideShare will ensure it's accessible to all.
Tip to Quote Image
Quotes are both engaging and fun; their ability to capture a powerful message in just a few words provides readers with compelling content that is easy to consume. And when repurposing your evergreen content, creating quote images from your most popular pieces is an effective way to add variety to your brand's offering while simultaneously encouraging viewers to explore the complete work. Whether an intriguing sentence from a podcast or a thought-provoking line from a video, curating stand-alone tips into quote images increases engagement and allows you to attract new audiences, allowing them the satisfaction of accessing insightful snippets quickly and efficiently.
Statistics to Twitter Post
Did you know that Twitter is an incredibly useful tool for driving traffic to your content? Repurposing stats into sharable highlights can be an incredibly effective way to give your content a better reach. You can do this in several ways, such as creating Twitter-friendly image stats, adding click-to-tweet links at the end of stats, and sharing the most compelling or interesting facts and data points from your industry.
Social Media Content to Other Channels
Reposting content from one social media platform to another is a great way to keep your followers engaged across multiple profiles. For example, if you post a great video on YouTube, consider taking a screenshot of the thumbnail and sharing it with an appealing message on your Instagram Story. Cross-channel promotion taps into each platform's unique strengths, like Twitter's quick-fire nature, Instagram's stunning visuals, and Facebook's robust targeting capabilities. This is a great way to reach out to new audiences who prefer allowing you to reach viewers who may not be active on all of those sites. Furthermore, it will enable those visitors to explore your other social media accounts, deepening their connection with you and your message.
Guide to Infographic
If you've published a lengthy guide, you can make it visually appealing and accessible by turning it into an infographic. This is especially helpful if you're discussing data or facts that may be more readily understood with visual representation. For example, suppose you're talking about the importance of financial literacy. In that case, an infographic illustrates how people manage their finances in a way that is easy for readers to digest. You can also add interactive elements like hover-over text, providing further details or insights on specific topics. Additionally, by having an eye-catching visual component and catchy headlines, infographics are more likely to be shared on social media than plain text.
Blog Post to Webinar
If you have popular written content that covers an in-depth topic, turn it into a webinar or workshop and give your audience a more comprehensive understanding of your subject. You can use your existing blog post as a template and modify content to be more interactive and engaging. During the webinar, you can add polls and quizzes for viewers to participate in or even ask the audience questions throughout the session. Webinars are also a great way to create an intimate connection with viewers, as they'll be able to hear and see your passion for the topic first-hand. Additionally, webinars are more likely to be shared across platforms than blog posts, allowing you to reach new audiences with your content.
Free Content to Gated Material or Paid Asset
Turning your existing free content into gated content or a paid asset is an excellent way to drive more value from the content you have already created. Gating incentivizes people to subscribe to your email list in exchange for free downloads or access to special offers. Paid assets allow you to monetize content by charging a fee for access. This is especially helpful if you have highly valuable content that solves complex problems or provides unique solutions. You can also provide added value to your paid assets, such as bonus material, additional resources and longer time frames of access.
These are just some ways to repurpose evergreen content. By leveraging existing material, you can maximize your reach and appeal to different audiences without spending hours starting from scratch. So, the next time you're looking for new content ideas, look no further than your existing library of materials.
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Published by Nicole Karlis on Thursday, January 26, 2023 in Content Marketing, Content Strategy, Digital Marketing, Evergreen Content.