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  1. Blog Home
  2. Nicole Karlis

Nicole Karlis

12 Ways to Repurpose Your Evergreen Content

12 Ways to Repurpose Your Evergreen Content

As a marketer, it can be tough to have enough time in the day to produce high-quality content. In between updating website copy, launching digital campaigns, and refining strategies for social media posts, you need to keep finding fresh ideas. This is where content repurposing comes in handy. There are ...

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The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post

The Essential Ingredients for Writing a High-Quality Blog Post There are few things more satisfying to a writer than creating a great piece of content that resonates with an audience, is easy to read and understand, and stands out from the competition. This post will explore the essential ingredients you ...

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Defining Lead Progress & How It Relates to Content Creation

Defining Lead Progress & How It Relates to Content Creation

Tracking lead progress is crucial when your goal is to measure and boost conversion rates. While no magic content strategy will instantly lead to higher sales, there is a way to leverage data to see your content's impact on sales. The key is understanding what metrics to measure and what they mean concerning the bigger picture.

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Attention Spans: How to Deliver Content to Your Audience

Attention Spans: How to Deliver Content to Your Audience

Attention spans are shrinking. Johann Hari's 2022 book Stolen Focus explores the epidemic of distraction that has taken over our lives. He argues that technology is monopolizing our attention and making us miserable. Whether this is true or not, one thing is certain. Today's consumers have access to an overwhelming ...

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What's an Audience and Why is it Important in Content Creation?

What's an Audience and Why is it Important in Content Creation?

Why reaching and engaging your audience is a key part of your content strategy. Businesses and industries have their obvious differences, but there's one thing that's stayed constant throughout the ages: the need to reach a valuable audience. The main driver behind marketing and advertising has always been motivated by ...

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10 Best Blogging Platforms For New Freelance Writers

10 Best Blogging Platforms For New Freelance Writers

The best blogging platforms to distribute your content and get the word out about your brand.

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16 Ways to Improve your Content with a Content Review

16 Ways to Improve your Content with a Content Review

Sixteen ways to improve your marketing with a content review.

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'Twas The Night Before Christmas [Content Marketing Edition]

'Twas The Night Before Christmas [Content Marketing Edition]

Here's what happened the night before Christmas in the world of content marketing. Enjoy!

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Why your Content Shouldn't Be Limited by Business Size or Budget

Why your Content Shouldn't Be Limited by Business Size or Budget

An ode to small businesses looking to create amazing content without a huge content marketing budget. Don't let your budget get in the way.

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How to Make Your Holiday-Themed Content Stand Out

How to Make Your Holiday-Themed Content Stand Out

Looking to create holiday-themed content? Here's everything you need to know about making it relevant to your industry and audience.

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