All good writing creates emotional resonance with the reader. When brands do this consistently, they build rapport and win the trust of their audience.
Writing
In recent years, content marketing has been all the craze -- and for good reason. By offering consumers authentic, transparent content, brands are able to better connect with their audience, without seeming overly salesy. Considering content marketing generates more than three times as many leads as traditional outbound marketing, and ...
GPT-3 and its sister product ChatGPT promise to change content marketing. This article looks at whether AI generated content is actually the future or not.
Headlines can make or break your content. Hire a headline writer to write attention-grabbing headlines for all of your content.
The Essential Ingredients for Writing a High-Quality Blog Post There are few things more satisfying to a writer than creating a great piece of content that resonates with an audience, is easy to read and understand, and stands out from the competition. This post will explore the essential ingredients you ...
Wondering how to write product descriptions? Like screenwriting, print journalism, or writing for the web, writing product descriptions that sell is a writing skill that not many have. Great product descriptions need to say a lot in a few words - giving the customers the vital information they know and ...
The first step to cinching the dream job you’ve been after is to nail the perfect resume. A good resume confirms why you are well suited for the job and creates the first impression even before you meet your interviewer. A software application called the ATS or applicant tracking system ...
Do you want to communicate to prospective customers that you are the authority on your product? Of course, you do! Who doesn’t? This applies to all business owners; whether you are selling shoestrings… or software… or even something as intangible as an educational course. Yet, when you hire a freelance ...
Every writer needs a good editor. The content you produce is not perfect the first time around, and it is essential to consider your audience when performing edits. This article will provide some tips for how to effectively perform edits on your text to make it more readable and understandable ...
You’ve done the research and development. You’ve named your product, developed your brand, designed your packaging, and you’re just about ready to launch. What's the last thing you need? A great product description. If you have a great product, it can’t simply sell itself. You need the right words to ...