Interviews

CMI's Michele Linn On The Importance of Repurposing Content in Content Marketing

Michele Linn, CMI's Vice President of Content, tells us her content marketing mantra, why more marketers need to focus on repurposing old content and more.

OKCupid's Christian Rudder On Turning Your Blog Into a Viral Success

Christian Rudder talks with Scripted about the success of OKCupid's blog, why he never hired an editorial team and, of course, the world of online dating.

Content Marketing Advice from CMI's Joe Pulizzi & What Marketers Can Do Better In 2015

In this interview, the king of content Joe Pulizzi talks about the growth of Content Marketing Institute and what marketers need to buckle down on this year.

Jason Miller of LinkedIn: 2015 Content Predictions & Secrets For Using LinkedIn

We caught up with Jason Miller to talk about emerging trends in content marketing, advice on how to become a thought leader and more.

Content Careers: Eventbrite's Mark Walker on Content Marketing & Misconceptions

Eventbrite UK's Content and Social Media Manager discusses what's made the company blog a key source of information for those in the event organizing industry.

Content Careers: Prezi's Susannah Shattuck on Creating a Content Marketing Strategy

Prezi's social media coordinator, Susannah Shattuck, shares her experience on developing a content marketing strategy from scratch.

Content Careers: Mightybell's Audra Lindsey on Fostering Social Communities

Mightybell community strategist Audra Lindsey shares her experience in creating and engaging organic conversations in the Palo Alto startup's customized social networks through content marketing.

Content Careers: Producer Felicia Williams, A Look Inside The TechCrunch Video Strategy

TechCrunch producer Felicia Williams shares her experience in producing videos on the tech scene and her opinions on the state of branded video.

Lee Odden on Defining High-Quality Content, The Future of SEO & More [Interview]

In the latest installment of Scripted.com's Content Influencer series, Lee Odden talks about how to use thought leadership to fuel a successful marketing strategy.

Content Careers: Kyle Kelly-Yahner on Being Community Content Manager at Twilio

Kyle Kelly-Yahner shares valuable insights on how to foster community through storytelling content marketing.

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