Michele Linn, CMI's Vice President of Content, tells us her content marketing mantra, why more marketers need to focus on repurposing old content and more.
Interviews
In this interview, the king of content Joe Pulizzi talks about the growth of Content Marketing Institute and what marketers need to buckle down on this year.
Eventbrite UK's Content and Social Media Manager discusses what's made the company blog a key source of information for those in the event organizing industry.
Mightybell community strategist Audra Lindsey shares her experience in creating and engaging organic conversations in the Palo Alto startup's customized social networks through content marketing.
In the latest installment of Scripted.com's Content Influencer series, Lee Odden talks about how to use thought leadership to fuel a successful marketing strategy.