Are you sitting comfortably? How much time can you set aside to read a long-form, data-heavy investigation into a complex topic? For a growing number of online readers, the answer is: "I have as much time as it takes to understand the issue." Long-form blogs (more than 1,000 words) are ...
Digital Marketing
Social media platforms give businesses opportunities to recruit new customers, stay connected with existing customers and build influential brands. Unfortunately, a lot of companies make serious mistakes when they try to develop social media campaigns. Make sure your company doesn't fall prey to these common mistakes. They could stunt the ...
Think content marketers and comedians don't have much in common? Think again. Sure, content marketers may write web copy for businesses while comedians write jokes for tipsy comedy club goers, but there are actually many similarities between the two professions. Here's what any good copywriter can (and should) learn from ...
As soon as the back-to-school shopping season is over, every brand worth its salt tries to lure holiday shoppers. After all, shoppers spend almost $1,000 on average during the holiday season (October to December), and the figure only goes up each year. When everyone is doing holiday posts, it is ...
According to Forbes, global brands are increasingly using virtual reality for everything from brand storytelling to selling products. For consumers, virtual reality offers a chance to actively engage with a brand, and to get a taste for next-generation technology in the process. How Brands Are Using Virtual Reality to Create ...
Unless you've been trapped in an underground vault with the CryptKeeper circa 1992, you've probably heard that content is king . But like any powerful tool, content can be used for both good and evil. The really scary thing is that sometimes, even the most well-intentioned campaigns can land with ...
As 2017 starts winding down, marketers are turning their attention to the latest trends that will define their marketing plans for 2018. One of those trends is content marketing. While it's certainly not a new tactic, what is new is that companies have been spending less on traditional ads and ...
While Mad Men ended almost two years ago, the lessons we learned from Don Draper in advertising, copywriting and life still resound deeply with those in the marketing industry. The show reignited an interest in content marketing while also providing a historical backdrop against which to compare the current state ...