You've created a comprehensive content marketing strategy with all the bells and whistles from defined objectives to knowing the distribution channels you plan to use. But you still need to ensure that you and your team stay on task while executing your content marketing strategy with consistency, then you have ...
Digital Marketing
While inbound marketing is an essential marketing strategy for many companies today, the term (and general marketing philosophy) didn't actually appear until 2005. That was when HubSpot founder Brian Halligan, along with his partner, Dharmesh Shah, and advisor, David Meerman Scott, decided to found HubSpot and focus their efforts on ...
Content marketing is a marketing strategy in which a company specifically develops content (i.e. blog posts, social media posts, white papers, newsletters, eBooks, etc.) that people will find valuable and want to consume. Joe Pulizzi, founder of the Content Marketing Institute, sums up content mark eting : "Content marketing is ...
If you're well-versed in today's marketing landscape, there's no doubt that you've heard the term inbound marketing. However, if you're a marketer who tends to rely on more traditional marketing techniques - like display advertising or paid search ads - or you haven't delved into the thrilling and complex world ...
On January 11, 2018, Facebook CEO Mark Zuckerberg made an announcement set to rock how publishers utilize Facebook's News Feed feature. While the changes are planned to take effect over the next year, they stand to make some serious changes for publishers. Publishers have a legitimate reason to be more ...
Your content marketing strategy's success for 2018 depends on the types of content you create and how you reach your audience. As long as you pay attention to emerging trends, you should find success in reaching your goals over the course of the year. Start by giving attention to these ...
Terry Pratchett's book "Interesting Times" draws its name from a Chinese curse that goes, "May you live in interesting times." Whatever else one could say about 2017, it certainly falls on the interesting side of things. As the year comes to a close and organizations start putting together their strategies ...