Practically every major company has a website that customers and clients use to learn more about their options. If you have a website – or a presence on social media – you need content writing that will help your organization meet its goals.

If you’re not sure how content writing helps, learn about the following five benefits. Then, you can test content written by professionals to see the impact for yourself.

Content Writing Can Improve Your Search Engine Ranking

Pay-per-click (PPC) advertising can quickly reach internet users, but it costs a lot of money and doesn’t improve your website’s organic growth. However, professional content writing lets writers use a variety of search engine optimization (SEO) techniques to move pages closer to the first page of search engine results.

According to SEO and marketing expert Neil Patel, 75% of people never look further than the first page of Google results. Content writing takes some time to move you to the top of search engine results, but it does get results. As you add more optimized content to your site, you will improve your ranking and attract more visitors.

Use Content Writing to Move Customers Along the Sales Funnel

Ideally, you publish content that targets people at specific points along the sales funnel. Some of your blog posts will offer general information that gets readers interested. Other content will provide specific data, product comparisons, and additional information that convinces people to make purchases.

Hire experienced content writers who understand each stage of your sales funnel. They can produce content that moves readers from one step to the next.

Content Writing Can Boost Conversion Rates

Since professional content moves readers along the sales funnel, you can expect it to boost conversion rates. As readers move through the funnel, they learn more about your products and services. They also learn to accept your company as a brand they can trust to give them accurate information.

Valuable content has such a crucial impact on conversion rates that BigCommerce lists it as an important optimization step to increase sales in 2020.

If you don’t have terrific content developed for your target audience, you’re not forming bonds that make consumers want to support your brand.

Authoritative Content Establishes Your Brand as an Industry Leader

You want to build relationships between your organization and consumers. But you also want to publish content that helps other companies in your industry recognize you as an authority.

Establishing your brand as an industry leader requires a different approach from building relationships with buyers. You need to publish thought leadership content that selflessly shares insights into your industry trends and barriers.

It might sound like a bad idea to share information that will help competitors succeed. More often than not, you start constructing bridges between you and other companies. Once they see you as an authority, they may send clients your way when they do not have the time or expertise to finish a project.

You want to stay competitive, but you can also benefit from cooperation.

Educate Customers to Make Work Easier for Your Sales Reps

Sales reps already have high-pressure, demanding jobs. Companies pay them well because they have the skills to close essential deals that generate revenue.

Unfortunately, many sales reps feel overburdened because they have to educate potential clients before they can finalize deals. Every minute that a sales rep wastes telling potential clients basic information is a minute that the person could have used closing a sale.

Content writing provides the education and instructions that customers and clients need before they get serious about spending money. When they reach out to your sales reps, they already have much of the information they need to make decisions. At that point, the sales professionals can focus on what they do best: hammering out the details, getting contracts signed, and building relationships.

Find the Right Content Writer for Your Organization

Do you have a writer who knows how to develop the perfect content for your website, social media, newsletters, and other publications? Don’t settle for mediocre content that doesn’t get the job done.

Start a 30-day free trial with Scripted so you can get content from professional writers with experience in subjects like healthcare, travel, sports, cooking, fitness, and much more. Find a competitive advantage by picking a writer who understands your organization’s needs.

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Published by Kevin O'Connor on Thursday, August 13, 2020 in Content Marketing, Content Strategy, Seo, Writing.