With the 2020 election upon us and more money being spent on digital advertising than ever before, taking the time to analyze the role modern tactics have played in recent elections can help everyday marketers figure out how to better utilize these platforms. So, let’s delve in…
President Trump's and former Vice President Biden's have taken different approaches to social media marketing strategy. Is one better?
In this special election episode of The Scripted Podcast we sit down with Keegan Goudiss, former Director of Digital Advertising for Bernie2016 and co-founder of 1215.co, to discuss digital marketing in modern politics. Keegan tells us about his experience working on a major presidential campaign, what the two current campaigns must be going through a week out from the election, and how being in political marketing means you may have to be able to help fill a stadium in 48 hours. If you're thinking about getting into political marketing this is a good view into what that world is like.
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