As people work from home (or are staying at home) because of the coronavirus pandemic, there's been a serious surge in connectivity. Websites are generating 50 percent more traffic than average. As "social distancing" becomes the new normal, this number could mushroom in the coming weeks and months.
During these strange and difficult times you may be wondering how you should approach customer outreach or continue with any of your marketing efforts. While there is no one-size-fits-all solution, here are some tips for moving forward in a way that is helpful to your audience and your business:
Law firms pay upwards of $75 a click for paid search terms, higher than most any other industry. That’s why ranking organically in search is not just a side note—it is vital to success. If you want an edge over other firms, you must ramp up your law firm marketing ...
Building high-quality backlinks to your website is one of the pillars of a good SEO strategy. However, trying to do it manually without any tracking capabilities is a recipe for disaster. In order for your efforts to be effective, it’s worth turning to one of these time-tested tools. Here’s a look at the top 10 link building tools available today:
The SEOBits Podcast hosted by Rebecca Gill is an excellent source of actionable advice on SEO, content marketing, entrepreneurship and running a small business. We love it so much that we sponsored this season and we think you'll love it too. Enjoy!
The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process ...
In recent years, content marketing has been all the craze -- and for good reason. By offering consumers authentic, transparent content, brands are able to better connect with their audience, without seeming overly salesy. Considering content marketing generates more than three times as many leads as traditional outbound marketing, and ...
It is no secret that the world's biggest brands recognize that content is the future, and for good reason. Highly cost-effective in regards to your ROI, content marketing drives conversions. When you compare traditional marketing strategies, content marketing costs as much as 62 percent less, yet generates approximately three times ...
In early August 2018, many website owners woke up to a startling new reality. Where once they had brought in impressive numbers as the result of organic search engine hits, now traffic had significantly declined. In some cases, the results were dramatic: 70 percent drops reported to online forums . ...
There is no denying the importance of content marketing in terms of your potential growth. As stated by DemandMetric, 78 percent of chief marketing officers believe that custom content is the future of marketing. As the digital world evolves, you'll need to adapt, developing content tailored to your specific audience. ...
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