With the 2020 election upon us and more money being spent on digital advertising than ever before, taking the time to analyze the role modern tactics have played in recent elections can help everyday marketers figure out how to better utilize these platforms. So, let’s delve in…
Social media is the main way businesses engage with customers. That makes these platforms cluttered, competitive, and an uphill battle for your brand -- unless you know how to cut through the noise. With the right social media strategy, you can turn this necessary aspect of digital marketing into a sure-fire opportunity.
Content marketing agencies have their work cut out for them in 2020. These 9 elements will help agencies refine their brand and stand out from the crowd.
As people work from home (or are staying at home) because of the coronavirus pandemic, there's been a serious surge in connectivity. Websites are generating 50 percent more traffic than average. As "social distancing" becomes the new normal, this number could mushroom in the coming weeks and months.
During these strange and difficult times you may be wondering how you should approach customer outreach or continue with any of your marketing efforts. While there is no one-size-fits-all solution, here are some tips for moving forward in a way that is helpful to your audience and your business:
Law firms pay upwards of $75 a click for paid search terms, higher than most any other industry. That’s why ranking organically in search is not just a side note—it is vital to success. If you want an edge over other firms, you must ramp up your law firm marketing ...
Building high-quality backlinks to your website is one of the pillars of a good SEO strategy. However, trying to do it manually without any tracking capabilities is a recipe for disaster. In order for your efforts to be effective, it’s worth turning to one of these time-tested tools. Here’s a look at the top 10 link building tools available today:
The SEOBits Podcast hosted by Rebecca Gill is an excellent source of actionable advice on SEO, content marketing, entrepreneurship and running a small business. We love it so much that we sponsored this season and we think you'll love it too. Enjoy!
The inbound marketing methodology is certainly helpful, and it's a resource to turn to again and again to understand the most basic steps to use working to turn a stranger into a customer and a promoter. However, the inbound marketing methodology is a pretty broad overview of the entire process ...
In recent years, content marketing has been all the craze -- and for good reason. By offering consumers authentic, transparent content, brands are able to better connect with their audience, without seeming overly salesy. Considering content marketing generates more than three times as many leads as traditional outbound marketing, and ...