In this episode of The Scripted Podcast we sit down with Josh Bernoff, former data analyst for Forrester Research and best selling author of "Groundswell" as well as "Writing Without Bullshit". Josh talks to us about how to be more concise with our writing and the benefits of cutting out the bullshit. It was a fun conversation and we thank Josh for joining us.
In this special election episode of The Scripted Podcast we sit down with Keegan Goudiss, former Director of Digital Advertising for Bernie2016 and co-founder of 1215.co, to discuss digital marketing in modern politics. Keegan tells us about his experience working on a major presidential campaign, what the two current campaigns must be going through a week out from the election, and how being in political marketing means you may have to be able to help fill a stadium in 48 hours. If you're thinking about getting into political marketing this is a good view into what that world is like.
In this episode of The Scripted Podcast we sit down with John Tyreman, Head of Research for Silverback Strategies in Washington D.C. to discuss the importance of proprietary research in content marketing, how to use research AS content, and how he was able to grow his personal brand on LinkedIn through a 90 day marathon of publishing.
In this episode of The Scripted Podcast we sit down with founder and CEO of Web Savvy Marketing Rebecca Gill to talk about the important relationship between marketing agencies and content writers. We discuss how she identifies a great copy writer, what skills are important for an agency when hiring a copywriter, and the SEO and Content Marketing landscape in these uncertain times.
In this episode of The Scripted Podcast we continue our conversation with Scripted writer Brian Penny on content promotion, specifically promoting content on LinkedIn, utilizing social media landing pages, and how to work within other platforms like Reddit, Discord, and even how to leverage video games as a marketer.
In this episode of The Scripted Podcast we continue our conversation with Scripted writer Brian Penny on content promotion, specifically using social media to promote content through industry specific groups and knowing the difference between good and bad click bait.
In this episode of The Scripted Podcast we sit down with Scripted writer Brian Penny to talk content promotion, evergreen vs. topical content, and content writing tools. Brian has been a professional writer for over 10 years, working as a content marketer, blogger, and ghostwriter for various clients and industries.
In this episode of The Scripted Podcast we continue our discussion with Griffin Roer, founder and CEO of the marketing agency Uproer, about SEO in 2020. Griffin and Gregory discuss the use of semantic keywords in content creation, guest posting, link building, hub and spoke content creation and how often does the best content really win? Give it a listen below!
In this episode of The Scripted Podcast we sit down with Griffin Roer, founder and CEO of the marketing agency Uproer, to discuss SEO in 2020. Uproer is an agency that partners with many e-commerce and SaaS companies giving Griffin a unique perspective on building SEO strategies for his clients and what it takes to execute those strategies with high-quality content.
In the 3rd and final episode of our Press Releases Series, we sit down with Michelle St. Angelo, Vice President of National Public Relations at Allied Global Marketing. Michelle and Gregory talk about press release distribution; things to avoid and some best practices.
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