Content marketing is an art that transforms itself depending on which trends direct the current. If that's the case, then, as a content marketer, you must be an artist who can always ride the rapid tides and adapt to the changing currents. This week let's check out one of the ...
Content marketing is not as easy as it seems, especially when trends keep shifting and there are plenty of marketing updates that could drastically affect both strategy and ROI. If you thought you had it all figured out, you might need to do a double-take on your marketing game plan. ...
Content Marketing Institute’s 12th Annual Report was recently released, ranking the top content marketers' goals as 1) generating brand awareness, 2) building credibility and trust, and 3) educating audiences. Explore the benefits of each in more detail and learn how to use them in your own marketing strategy. Generating Brand ...
It's the first week of July; blink, and you'll miss it. As always, the committed team at Scripted has traveled the ends of the internet to gather the hottest topics in content marketing. We will take a closer look at the widespread phenomenon of influencer marketing and how it has ...
We wrap up June with content marketing trends that will help you propel your brand to excellence. People-centric storytelling remains a top draw as more brands promote their campaigns by steering content strategies toward relatable real-life scenarios. While in a similar vein, a growing number of modern consumers and audiences ...
We have entered the penultimate week of June and near the halfway mark of 2022. As a marketer or business owner, you might spend some time evaluating your marketing content performance thus far. It's a critical checkpoint to see what's working and what needs some twitching as we anticipate the ...
Spring has sprung, and many areas of the country are already cresting into summer. As the weather heats up, the content does, too, and there are all sorts of exciting new content marketing trends to keep track of this week! Whether you’re looking for ways to spice up your content ...
In a blink of an eye, it's time to bid farewell to the first half of 2022 and look forward to what the following six months have to offer in terms of your growth potential. If you're a friend of Weekly Content Marketing Trends, you already know we like to ...
As we bid farewell to the first month of 2022 and into February, why not give yourself Valentine's gift of an updated content strategy that will have your audience falling in love with you and your brand? Want help doing it? Reach out to Scripted —we're always here to talk ...
By 2023, global spending on SaaS services and support is expected to reach $143 billion . Cloud-based software solutions offer an agile, cost-effective way to deliver software, and the COVID-19 pandemic has amplified the benefits of using SaaS , rather than on-premise, tools for all kinds of business applications. But ...