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Intro with a quick overview of WordPress and its popularity as a website platform. Touch on why the target audiences wants to create a website (i.e. they're a business/nonprofit/blogger who needs an online presence to attract clients/customers/audience). Segue into why it's better to use a pro for this. (Sample: As a business owner or entrepreneur, you're smart, innovative and motivated. Learning how to create a basic WordPress website is likely well within your capabilities, but why would you want to? You're a professional who recognizes the value of your products and services and you convey that to potential and existing customers every day. Take your own smart advice. Do what you do best and for everything else, hire experts to do what they do best.) Hit the benefits: Better Use of their valuable time / High-Quality Work / More website options/variety when working with a pro / SEO Advantages with an experienced WP developer.