Short Blog Post $49.50
Many marketers today are using single-touch or last-touch attribution as a means of tracking revenue generation. Unfortunately, while common, these attribution models are extremely inaccurate and they can make it difficult to know which marketing practices are actually effective, and which ones are wasting money. Multi-touch attribution is a new model that helps a marketer better understand which tactics are actually impacting sales and revenue. I'll explore the benefits of it in this article.
Standard Blog Post $76.75
The social media giant – Twitter – will soon be laying off hundreds of employees due to financial difficulties. With expected revenue targets down, what does the future hold for the Tweet kings?