How to Handle a Public Relations Crisis | Scripted

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How to Handle a Public Relations Crisis

by Holly M.
Someone suffered an injury after using your product or a Facebook post about a negative experience with your company went viral. Time is of the essence when handling a PR crisis and it's important to 1) investigate the situation, 2) offer a solution or resolution, 3) prepare and communicate your response, 4) appoint a spokesperson, and 5) monitor public response.
Holly M.
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About Holly M.