How to Handle a Public Relations Crisis

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Someone suffered an injury after using your product or a Facebook post about a negative experience with your company went viral. Time is of the essence when handling a PR crisis and it's important to 1) investigate the situation, 2) offer a solution or resolution, 3) prepare and communicate your response, 4) appoint a spokesperson, and 5) monitor public response.


Holly writes clear, concise copy that will help you boost your search engine ranking, attract new clients or share important information with your readers. She regularly relies on her marketing/public relations background to create compelling, well-researched copy. Topics covered include healthcare (medical and dental), marketing, management, human resources, small business advice, digital solutions, consumer products, real estate, home improvement, healthy living and travel.

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