Hi, I’M ZACK. I’m the Chief Growth Officer and I’m in charge of customer acquisitions and developing a growth strategy. With inbound links being the key driver of search result ranking, I knew that content marketing was going to drive most of those inbound links and increase our organic search traffic.
At first, our content marketing manager, Maryam, was spending most of her work week writing. After learning more about Scripted, we evolved Maryam’s role into more of an editor role and we built a team of top writers from Scripted to take on a chunk of the writing work. That opened up a lot of time and allowed Maryam to work on other areas of our content strategy, like social.
Initially we had a little bit of a learning curve – getting used to the process – and now it’s almost automated. We work with some really great writers who know the design world. They do really good work.
Since focusing on our content strategy we’ve grown traffic to our blog over 10x, within the past 12 months. We aim to post high quality content.
We published over 300 blog posts last year and we saw the most page views and revenue came from posts that listed top products.
Posts like “12 Creative Examples of Flat Web Design” and “10 Best WordPress Themes for 2013” have done very well for us.