Want to Boost Conversions? Add Video to Your Sales Funnel (w Examples)

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Videos can improve email open rates by 19%, increase traffic by 55%, and boost conversions by 80%. Roughly 44% of consumers prefer watching a video to learn (including about brands and their products). What this says is that video marketing works at every stage of the funnel. In this post, I'll show examples of this and how brands are using video in their funnels. I'll also give tips on how your readers can use it to increase engagement and conversions.


Saphia L.

Saphia Lanier began her career as a B2B / B2C freelance writer in 2006. She specializes in crafting content that resonates with the intended audience, while at the same time optimizing for search engines and user intent. Her areas of expertise include digital marketing, busine...

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