Want to Boost Conversions? Add Video to Your Sales Funnel (w Examples)

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Videos can improve email open rates by 19%, increase traffic by 55%, and boost conversions by 80%. Roughly 44% of consumers prefer watching a video to learn (including about brands and their products). What this says is that video marketing works at every stage of the funnel. In this post, I'll show examples of this and how brands are using video in their funnels. I'll also give tips on how your readers can use it to increase engagement and conversions.


Hi, I'm Saphia -- a B2B copywriter who specializes in creating long-form content for Digital Marketing, MarTech, and SaaS brands. With my 14 years of experience, I can help your business develop and execute a successful content marketing strategy. I currently assist B2B companies with topic ideation and content writing for blog posts, video scripts, guides, articles, and web content (to name a few). My goal is always the same -- to develop optimized content that attracts, engages, and converts targeted audiences. Some topics I've written on include: ➤Digital marketing ➤SaaS / IT / Tech ➤Social media marketing ➤AI ➤Email marketing ➤Marketing automation ➤ERP / CRM / CDP ➤Business process automation ➤E-commerce ➤Business finance ➤Inbound marketing ❤ Reviews From Happy Clients ❤ ❝Saphia has been our go-to writer fo...

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