Is Multi-Touch Attribution A Worthy Investment?

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Many marketers today are using single-touch or last-touch attribution as a means of tracking revenue generation. Unfortunately, while common, these attribution models are extremely inaccurate and they can make it difficult to know which marketing practices are actually effective, and which ones are wasting money. Multi-touch attribution is a new model that helps a marketer better understand which tactics are actually impacting sales and revenue. I'll explore the benefits of it in this article.


Sydney C

Sydney C Last online about 1 hour

Sandpoint, Idaho, United States

Sydney has been writing professionally since December 2014. With experience ranging from social media content to long-form articles, her versatile writing style enables her to take on a number of different projects. She writes for multiple industries, utilizing her unique voic...

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