How Lead Scoring Can Increase the Impact of Your Marketing Campaigns

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Marketers and sales teams often disagree about what constitutes a "qualified lead." An effective lead scoring system will prioritize leads based on criteria about which both marketing and sales agree--and empower your sales team with the best leads.


David Conway, a Phi Beta Kappa graduate in English of the University of Pennsylvania, has worked in higher education administration and consulting for more than thirty years. Conway served as Dean of Admissions at Elizabethtown College and Philadelphia University, and as Vice President for Enrollment Management and Marketing at Saint Joseph's University and Hartwick College. He has established a track record of success in generating applications, increasing enrollment, optimizing net revenue and enhancing student retention. Conway has worked as an internet marketing consultant to small business, focusing on website design, SEO and PPC advertising. He has served as an Associate Recruitment and Retention Consultant with Teresa Farnum & Associates.

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