5 ways to use localized SEO to generate leads

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1. Understand user intent - Usually either: Research - look up a particular topic/service/product Action - carry out an action online Shop - buy online Check - Look up a particular website Visit - Find a local venue to visit 2. Use include long tail keywords - searches are no longer one or two words, so imitate user searches with long tail keywords including locations. 3. Title and meta description tags - now more useful since Google expanded the width of its search results pages for 2018 onwards . Put long tail keywords -including location- at the start of the description to ensure they are displayed. to enhance your CTR (click through rate). 5. List your business - optimize for Google My Business , list in local directories such as Yelp - use the same format and wording for each directory to strengthen its appearance in search results. 4. SEO your landing pages for all devices - enables you to target visitors who are ready to purchase. Optimize your site for mobile - with searches increasingly made 'on-the-go', it's vital to ensure your pages display properly on mobile devices to encourage visitors to complete purchases. SOURCES https://www.business2community.com/seo/ways-to-use-seo-for-lead-generation-infographic-02119558 https://thesportsdaily.com/2018/09/24/top-local-seo-strategies-trending-in-2018/


I'm a native English-speaking trained journalist and web content editor, with over ten years of experience in content creation, editing and proofreading. I write high quality, SEO content that converts. I specialize in writing about science, technology and healthcare, from ...

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