4 Strategies to Increase Quality Lead Generation

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65% of marketers list lead generation as their top goal, but 80% say lead generation efforts are ineffective. This article shows how lead capture, lead magnets, landing page conversion and lead scoring will improve the number and quality of leads.


David Conway, a Phi Beta Kappa graduate in English of the University of Pennsylvania, has worked in higher education administration and consulting for more than thirty years. Conway served as Dean of Admissions at Elizabethtown College and Philadelphia University, and as Vice ...

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