4 Strategies to Increase Quality Lead Generation

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65% of marketers list lead generation as their top goal, but 80% say lead generation efforts are ineffective. This article shows how lead capture, lead magnets, landing page conversion and lead scoring will improve the number and quality of leads.


David Conway, a Phi Beta Kappa graduate in English of the University of Pennsylvania, has worked in higher education administration and consulting for more than thirty years. Conway served as Dean of Admissions at Elizabethtown College and Philadelphia University, and as Vice President for Enrollment Management and Marketing at Saint Joseph's University and Hartwick College. He has established a track record of success in generating applications, increasing enrollment, optimizing net revenue and enhancing student retention. Conway has worked as an internet marketing consultant to small business, focusing on website design, SEO and PPC advertising. He has served as an Associate Recruitment and Retention Consultant with Teresa Farnum & Associates.

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