The Scripted Blog

For Content Marketers & Freelance Writers

Humanize AI Content to Build Trust & Authority

Humanize AI Content to Build Trust & Authority

AI-generated content has an almost eerie, impersonal tone. But what makes it odd or soulless, when seemingly well written, is that it doesn’t have a tone. Even if you devise clever prompts with constr...
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Leah McClellan

March 05, 2026
5 Content Types AI Shouldn’t Write Alone

5 Content Types AI Shouldn’t Write Alone

If you feel increasing pressure to publish more content, more quickly, you're not alone. Artificial intelligence (AI) pushed content production into hyperdrive. However, speed without guardrails comes...
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Curtis F

February 26, 2026
Build Trust in Automated Marketing With a Glass Box

Build Trust in Automated Marketing With a Glass Box

There’s a question lurking beneath almost every piece of content published today: "Did a human or a machine write this?" Audiences are increasingly adept at spotting patterns. Platforms are rolling ou...
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Curtis F

February 12, 2026
Preserve Your Brand Voice as You Scale Content

Preserve Your Brand Voice as You Scale Content

If you’ve ever read a post on your own blog and thought, “This could belong to anyone,” you’re not alone. Scale makes "sameness" tempting. Templates multiply. New freelancers rotate in. AI drafts get ...
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Curtis F

February 05, 2026
10x Content Output Without Scaling Your Team Size

10x Content Output Without Scaling Your Team Size

Marketing leaders : Do you keep hearing that you “Need more content”? You’re not alone. But the truth is, your team hasn’t run out of ideas. In fact, most marketing outfits run out of operational capa...
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Curtis F

January 29, 2026
The 24/7 Strategist: Always-On Content Advantage

The 24/7 Strategist: Always-On Content Advantage

Content marketers, you all know that sinking feeling. Your team leaves the office (or shared online space) on Friday with a tight, confident plan. Monday comes, and there are new competitors outperfor...
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Mabh Savage

January 21, 2026
AI Healthcare Content: Accuracy + Empathy at Scale

AI Healthcare Content: Accuracy + Empathy at Scale

There’s a quiet truth of healthcare marketing: people don’t read your content the way they read a tech blog or a travel guide. They land on your page at 2 a.m. with a knot of worry in their chest. The...
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Cathy Lovering

January 14, 2026
Scripted Strategic Agents: AI + Human Content Engine

Scripted Strategic Agents: AI + Human Content Engine

As Scripted’s Chief Content Strategist, I’ve seen content trends come and go, with the ideal strategy changing on a near-daily basis. As a business leader, you've probably seen the range of new AI too...
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Cathy Lovering

January 07, 2026
Why Execution Is the New Strategy in Content

Why Execution Is the New Strategy in Content

Why Execution Is the New Strategy in Content "Strategy first" has long been the mantra of digital marketing. You've crafted content calendars, identified target audiences, and brainstormed brilliant c...
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Cathy Lovering

December 30, 2025
Automated E-commerce Storytelling That Converts

Automated E-commerce Storytelling That Converts

The truth behind every successful e-commerce marketing campaign is that product specs don’t sell—stories do. Think of the customer in search of the perfect running shoe. They're not looking for EVA mi...
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Cathy Lovering

December 23, 2025
Human, AI, or Hybrid? Intelligent Content Success

Human, AI, or Hybrid? Intelligent Content Success

As Scripted’s Chief Content Strategist, I’ve witnessed firsthand how online marketing has dramatically shifted. The rise of AI has sparked both excitement and uncertainty in marketers, leaving many to...
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Cathy Lovering

December 17, 2025
Turn Your Website into a Growth Engine

Turn Your Website into a Growth Engine

As marketers, we're constantly striving for content that truly moves the needle. We put time and money into articles, guides, and landing pages, hoping each one adds to a larger, more impactful story....
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Cathy Lovering

December 03, 2025
The Future of Content Production is Here

The Future of Content Production is Here

There's relentless demand for high-quality, engaging content in the hyper-competitive digital landscape. Marketers are on a content treadmill, striving to produce more, faster, without compromising qu...
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Cathy Lovering

November 26, 2025
The Undeniable ROI of Human-AI Collaboration in Content

The Undeniable ROI of Human-AI Collaboration in Content

I’ve seen many changes over the years as Scripted’s Chief Content Strategist. Lately, content demands are conflicting with limited time, talent, and budget for marketers and organizations, especially ...
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Leah McClellan

November 19, 2025
Self-Learning Content Marketing: Strategy That Adapts

Self-Learning Content Marketing: Strategy That Adapts

Digital marketing moves fast, but too many content strategists continue to rely on tactics from a decade ago. Marketers have spent endless hours reacting to results and struggling to figure out why co...
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Leah McClellan

November 12, 2025