The Scripted Blog

Systems, strategy, and storytelling for modern content teams

Turn Content Performance Data Into Better Ideas

Turn Content Performance Data Into Better Ideas

Performance data allows brands to shift from reactive strategies to proactive ones. But there's often a catch. If you’ve...
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Krista Hillis

July 30, 2026
Hybrid Content Builds Trust in the Age of AI

Hybrid Content Builds Trust in the Age of AI

In the age of AI, everyone can publish faster. But as much as that is a blessing, it is also a burden. Readers are quest...
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Christopher Davis

July 23, 2026
AI vs Humans SEO Experiment Results (Reboot)

AI vs Humans SEO Experiment Results (Reboot)

Artificial Intelligence (AI) has and will continue to reshape nearly every industry, and marketing is no exception. Sinc...
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John Becker

July 17, 2026
Empathy-Driven Editing for Meaningful AI Content

Empathy-Driven Editing for Meaningful AI Content

There’s a moment many marketing teams know too well. You press publish on an AI-generated article that seems accurate, o...
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Christopher Davis

July 9, 2026
How to Teach AI Your Brand Values and Voice

How to Teach AI Your Brand Values and Voice

There’s a reason so many teams pause before they hit publish on AI-assisted content. The draft might be structurally sou...
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Leah McClellan

July 2, 2026
Editorial Judgment: When to Trust AI in Content

Editorial Judgment: When to Trust AI in Content

Content teams face a lot of pressure these days to publish more and respond faster to changing search behavior and marke...
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Leah McClellan

June 25, 2026
The Hidden Layer Behind Data-Led Creative Briefs

The Hidden Layer Behind Data-Led Creative Briefs

Most marketing teams have plenty of data. You can see which pages attract traffic, which topics drive engagement, and wh...
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Leah McClellan

June 18, 2026
AI Search Visibility: What Ahrefs Found

AI Search Visibility: What Ahrefs Found

Artificial intelligence has changed the way people discover information online. While traditional search still matters, ...
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Curtis Fease

June 11, 2026
A Day in the Life of an AI Content Strategist

A Day in the Life of an AI Content Strategist

Notes from a strategist who never sleeps Most marketers start their Mondays surrounded by tabs: unfinished editorial cal...
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Curtis Fease

June 4, 2026
From Dashboard to Delivery Content Automation

From Dashboard to Delivery Content Automation

Endless dashboards, reports, and alerts are all part of the frustration felt by every marketing team. While this data pr...
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Curtis Fease

May 28, 2026
Generic vs Custom LLMs: Choosing the Right Model

Generic vs Custom LLMs: Choosing the Right Model

If we’re being honest, AI content can sometimes feel like generic fluff. You start reading an article or write-up and so...
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John Becker

May 21, 2026
Predictive Content Strategy That Compounds Over Time

Predictive Content Strategy That Compounds Over Time

Every marketer can relate to that Monday morning buzz — and then the scramble that follows. One of your top competitors ...
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Krista Hillis

May 14, 2026
The Future of Freelance Work in the AI Era

The Future of Freelance Work in the AI Era

Here’s the market truth: average content is now essentially free. When AI went mainstream, it changed content creation a...
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Christopher Davis

May 14, 2026
Why Scripted Is a Top ClearVoice Alternative

Why Scripted Is a Top ClearVoice Alternative

If you’ve been following the industry chatter, you’ve likely heard the news about ClearVoice’s plans to shut down operat...
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John Becker

April 22, 2026
Predictive Content Strategy: Stay Ahead of Search

Predictive Content Strategy: Stay Ahead of Search

If you're on a marketing team, you know the cycle. You publish strong content that starts to gain traction. Then, just w...
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Curtis Fease

April 9, 2026