Missed our webinar with Vibrant Media & IAB? Watch the full recap here.
Brands are more invested today than ever before on curating and distributing paid, owned and earned content. This rise in popularity of paid content advertising is a result of a consumer’s need for authentic and valuable information. We were thrilled to team up with leaders in this space — Vibrant media and Interactive Advertising Bureau (IAB) — to talk more about this changing landscape and the integral role original content plays in it.
On October 16, Helen Mussard (VP of Global Marketing, Vibrant Media), Peter Minnium (Head of Digital Brand Initiatives, IAB) and Ryan Buckley (Scripted.com Co-founder/Head of Partnerships) touched on these key points:
• The rise of paid content in advertising
• Latest research on paid content and consumers by Vibrant Media
• Best practices for written content creation