We've all had the unfortunate experience of finding a perfect product on a not-so-perfect website. After a closer look, we decide we don't really trust the seller, and move on to another site. If this was your website the customer abandoned, there are some simple changes you can make to ...
Marketing
In today's competitive business scenario, companies work relentlessly to build and sustain their brands. Social media platforms help companies reach customers, increase sales, and achieve competitive advantage. In some instances though, lack of understanding and absence of a well-defined strategy have led to social media disasters for some brands. Here ...
As the media landscape becomes increasingly competitive, businesses are being driven to adopt new practices to inform the public about the value of their products and services. Content marketing focuses on the creation of quality content that engages with your target demographic, and is an important tool that allows your ...